Senior Brand Manager - KSA

About Us

moomoo, a cutting-edge investment platform under Futu Holdings (Nasdaq: FUTU), is a technology-driven brokerage empowering millions of retail investors across global markets including Hong Kong, the United States, Singapore, Malaysia, Australia, New Zealand, Japan, and Canada. As we embark on our journey in the Saudi Arabian market, we are not merely adapting an existing product—we are pioneering the creation of a brand from the ground up in one of the world’s most dynamic capital markets. This initiative is fueled by Saudi Vision 2030, which aims to elevate retail investor participation and reshape the financial landscape. This role offers a rare opportunity to shape the identity of moomoo in Saudi Arabia, establishing its meaning and relevance to investors before any competitor does.

The Role

We are seeking a visionary Senior Brand Manager who thrives at the intersection of long-term brand development and immediate commercial impact. As moomoo’s brand architect in Saudi Arabia, you will be responsible for crafting the brand’s positioning, narrative, visual identity, and cultural resonance. Your mission is to transform brand awareness into investor trust, and investor trust into tangible business growth. The ideal candidate embodies two critical traits: the foresight to build a brand that grows exponentially over time, and the agility to drive measurable results in the present. A firsthand understanding of investing is a significant advantage—you should grasp the nuances of opening a brokerage account, monitoring investments, and making decisions under uncertainty.

Key Responsibilities

• Brand Positioning & User Insight:
  • Define moomoo’s brand positioning in Saudi Arabia, clarifying its target audience, core values, and unique value proposition for local investors.
  • Develop a deep, empathetic understanding of Saudi retail investors, including their financial goals, media consumption habits, trust indicators, and cultural influences.
  • Translate moomoo’s product strengths into a brand promise that resonates locally, ensuring alignment with both Arabic and English communication strategies.
• Brand-Growth Synergy:
  • Collaborate closely with Growth, Product, and Business Development teams to ensure brand strategy directly supports user acquisition, activation, and retention objectives.
  • Establish and own brand KPIs—such as awareness, recall, share of voice, and brand equity—while aligning them with commercial KPIs to drive accountability.
  • Identify high-impact areas for brand investment and advocate for resource allocation with data-driven insights.
• Brand Asset Management & Consistency:
  • Develop and enforce moomoo’s Saudi brand identity system, encompassing tone of voice, visual standards, and content principles in both Arabic and English.
  • Ensure brand consistency across all touchpoints, including the app, social media, out-of-home advertising, public relations, partnerships, events, and customer communications.
• Content & Campaign Leadership:
  • Lead integrated brand campaigns with a distinctive editorial and aesthetic vision, guiding creative output in copy, design, and video production.
  • Oversee the localization of global campaigns to ensure cultural authenticity, moving beyond mere translation to resonate deeply with Saudi audiences.
• Investor Empathy & Financial Communication:
  • Possess a nuanced understanding of the psychology of Saudi retail investors, including first-time investors, young professionals, and active traders.
  • Translate complex financial products into clear, compelling, and accessible brand narratives that foster confidence and clarity.
  • Ensure all brand communications adhere to Islamic finance principles and comply with CMA regulatory requirements.
• Cross-Cultural Collaboration & Leadership:
  • Work seamlessly with moomoo’s regional and global teams across Singapore, Hong Kong, and China, bridging local market insights with global brand direction.
  • Navigate the fast-paced, iterative decision-making culture of a Chinese internet company, emphasizing responsive communication, rapid feedback loops, and high execution velocity.
  • Manage external agencies, creative partners, and media vendors, upholding brand standards and meeting project timelines.
  • Build and lead the local brand team as the Saudi operation scales, fostering a culture of innovation and excellence.

Requirements

• Who You Are:
  • Saudi national with native-level proficiency in Arabic and professional fluency in English (written and spoken).
  • Minimum of five years of experience in brand management, marketing strategy, or integrated communications.
  • Background in financial services, fintech, or investment-related fields is highly desirable.