Marketing & E-commerce Account Executive – Content & Strategy

About the Role

Wasl Digital is seeking a dynamic and strategic Marketing & E-commerce Account Executive – Content & Strategy to join our team in Jeddah, Saudi Arabia. This role is designed for professionals with a proven track record in marketing, digital media, advertising, social media, or e-commerce, who possess hands-on experience in developing content and marketing strategies and are eager to take ownership of client accounts. Unlike traditional account management positions, this role demands active involvement in every stage of the marketing process—from strategy development to execution and performance analysis.

As a key liaison between clients and our specialized execution teams, you will bridge the gap between client business objectives and impactful marketing solutions. Your role will encompass understanding client needs, crafting innovative marketing and content strategies, and ensuring seamless collaboration with our creative and digital teams to deliver measurable results. If you thrive in a fast-paced environment and are passionate about driving growth through strategic content and e-commerce initiatives, this is the opportunity for you.

Key Responsibilities

In this multifaceted role, you will be responsible for the following:

• Client Relationship Management:
  • Serve as the primary point of contact for assigned clients, fostering strong, trust-based relationships.
  • Conduct regular meetings with clients to align on priorities, campaign performance, sales targets, and growth opportunities.
  • Gain a deep understanding of each client’s business, products, target audience, competitive landscape, and commercial goals.
  • Proactively identify and present new marketing and e-commerce opportunities to clients, ensuring their strategies remain innovative and results-driven.
• Strategic Marketing & Content Planning:
  • Translate client business objectives into actionable marketing strategies and monthly execution plans.
  • Develop campaign concepts, marketing messages, content pillars, promotional strategies, and seasonal initiatives tailored to client needs.
  • Collaborate on the creation of monthly content plans and editorial calendars, ensuring alignment with broader marketing and sales goals.
  • Generate ideas for social media content, short-form videos, product launches, and promotional campaigns that resonate with target audiences.
  • Craft compelling marketing copy, hooks, captions, and campaign briefs that drive engagement and conversions.
  • Stay ahead of industry trends and leverage insights to enhance client strategies and content effectiveness.
• Content Leadership & Execution:
  • Take a hands-on approach to content development, leveraging your experience in creating and refining marketing materials.
  • Transform product features, service offerings, or business objectives into compelling marketing narratives and visual concepts.
  • Build comprehensive content directions and monthly plans that guide creative execution.
  • Write, edit, and optimize marketing copy to ensure clarity, impact, and alignment with client goals.
  • Brief and collaborate with designers, videographers, and content creators to ensure high-quality deliverables.
  • Provide constructive feedback on creative assets, ensuring they meet strategic and brand requirements.
  • Participate in client shoots and content production sessions when necessary to maintain brand consistency and quality.
• E-commerce & Growth Optimization:
  • Analyze clients’ online stores, product offerings, pricing strategies, and customer journeys to identify areas for improvement.
  • Contribute to product launch and promotional strategies that enhance visibility and drive sales.
  • Develop content and campaign ideas specifically designed to support e-commerce conversions and revenue growth.
  • Review product pages, offers, and marketing messages to ensure they are optimized for performance and customer engagement.
  • Collaborate with performance marketing and e-commerce specialists to align campaigns with commercial objectives and KPIs.
  • Identify opportunities to streamline the customer journey, reduce friction in the sales funnel, and improve overall marketing ROI.

Ideal Candidate Profile

We are looking for a proactive, detail-oriented professional with a passion for marketing and e-commerce strategy. The ideal candidate will possess the following qualifications and attributes:

• Experience: A minimum of 3-5 years in marketing, digital media, advertising, social media management, or e-commerce, with a focus on content creation and strategy.
• Content Creation Skills: Hands-on experience in developing marketing content, including copywriting, campaign ideation, and content planning. Proficiency in creating engaging social media content, videos, and promotional materials is a strong plus.
• Strategic Thinking: Ability to translate business objectives into actionable marketing plans and identify growth opportunities for clients.
• Collaboration & Communication: Excellent interpersonal and communication skills, with the ability to liaise effectively between clients, creative teams, and stakeholders.
• Analytical Mindset: Comfort with data-driven decision-making and a keen eye for performance metrics to optimize marketing efforts.
• Adaptability: Ability to thrive in a dynamic environment, manage multiple client accounts, and pivot strategies based on evolving market trends and client needs.
• Industry Knowledge: Familiarity with e-commerce platforms, digital marketing trends, and consumer behavior in the Saudi market is highly desirable.

Why Join Wasl Digital?

As a leading digital marketing agency, Wasl Digital offers a collaborative and innovative work environment where creativity and strategy intersect. Joining our team means contributing to high-impact projects for diverse clients while growing your expertise in a fast-evolving industry. We provide opportunities for professional development, exposure to cutting-edge marketing tools and techniques, and a supportive culture that values initiative and results.

If you are a strategic thinker with a passion for content and e-commerce, we invite you to apply and become a driving force behind our clients’ success.