Senior CRM Executive

Position Overview

We are seeking a highly motivated and experienced Senior CRM Executive to join our dynamic team. In this pivotal role, you will be responsible for maintaining and optimizing our customer relationship management (CRM) structure, ensuring seamless customer placement, upgrades, and performance measurement. Your expertise will drive the efficiency and effectiveness of our Customer Management Team (CMT), while contributing to strategic growth initiatives and enhancing customer satisfaction. This position requires a strategic thinker with a strong analytical mindset, exceptional communication skills, and a proven track record in CRM operations.

Key Responsibilities

• CRM Strategy and Performance Management: Develop and implement CRM policies and procedures to ensure alignment with organizational goals. Collaborate with the CRM Manager and Country Manager to set and monitor CMT targets, driving performance improvements through data-driven insights and continuous analysis.
• Data Integrity and Market Research: Conduct rigorous data analysis to assess station performance and customer status, ensuring accuracy and integrity within the CRM system. Perform market research to gather critical insights that inform growth strategies and process enhancements.
• Customer Satisfaction and Account Management: Enhance customer satisfaction by addressing special requirements and ensuring seamless account management. Oversee the account opening process and validate its completion to maintain compliance and operational efficiency.
• Performance Monitoring and Reporting: Evaluate CRM team performance through structured assessments and provide actionable feedback. Prepare and deliver monthly revenue reports to the CMT and Country Manager, while also generating competitive analysis to drive production improvements.
• Process Optimization and Compliance: Monitor CMT’s visitation schedules and processes to ensure adherence to CRM policies. Identify and report any information that may impact the company’s brand reputation, proactively mitigating risks and fostering trust.

Qualifications and Skills

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: Minimum of 3 years of professional experience in CRM, marketing, or a closely related discipline, with a demonstrated ability to manage complex customer relationships and drive operational excellence.
• Technical Proficiency: Strong analytical skills with the ability to interpret data and generate actionable insights. Proficiency in CRM software and data management tools is highly desirable.
• Communication: Fluent in English, with exceptional written and verbal communication skills to effectively collaborate with cross-functional teams and stakeholders.
• Leadership and Collaboration: Ability to work independently while also fostering a collaborative environment. Strong problem-solving skills and a proactive approach to process improvement.

Why Join Us?

As a Senior CRM Executive, you will play a critical role in shaping our customer-centric strategies and driving sustainable growth. This position offers the opportunity to work with a talented team in a fast-paced, innovative environment where your contributions will directly impact the company’s success. If you are passionate about CRM excellence and eager to make a meaningful difference, we encourage you to apply and become a key player in our journey toward continued success.