International Sales Manager

About the Role

We are looking for a dynamic and results-driven International Sales Manager to spearhead our company’s global expansion strategy and drive sustainable revenue growth across key international markets. The ideal candidate will be a strategic sales leader with a proven track record in export management, distributor network development, and FMCG distribution models. You will be responsible for identifying new business opportunities, fostering long-term commercial partnerships, and ensuring our brand achieves measurable success in diverse regions, including the Middle East, Europe, Asia, and North America.

This role demands a deep understanding of international trade regulations, export documentation, and global market dynamics. You will play a pivotal role in shaping our global sales strategy, negotiating commercial terms, and aligning cross-functional teams to deliver consistent performance and brand growth.

Key Responsibilities

Global Market Expansion

• Identify and onboard new international distributors, agents, and retail partners to expand our market reach.
• Develop and execute a robust international sales strategy tailored to corporate growth objectives and regional market conditions.
• Conduct comprehensive market research and competitive analysis to uncover expansion opportunities and assess market potential.

Sales & Revenue Management

• Take full ownership of the annual revenue target, ensuring consistent achievement and exceeding expectations across assigned regions.
• Lead annual sales planning, forecasting, and performance tracking to drive accountability and strategic decision-making.
• Prepare a detailed annual growth plan outlining growth sources (new markets, organic expansion, new SKUs, new channels), required investments, and verification timelines, with results evaluated against actual performance at year-end.
• Negotiate competitive commercial terms, pricing structures, and trade agreements to maximize profitability and market penetration.

Distributor & Partner Development

• Cultivate strong, trust-based relationships with distributors, importers, and key accounts to foster long-term business partnerships.
• Evaluate distributor performance and ensure alignment with brand values, sales objectives, and operational standards.
• Conduct regular business reviews and implement corrective actions to address underperforming markets and drive continuous improvement.

Marketing & Brand Activation

• Collaborate with marketing teams to design and implement localized market activation strategies, including product launches and promotional campaigns.
• Support participation in international exhibitions, trade fairs, and industry events to enhance brand visibility and strengthen market presence.
• Ensure brand consistency in messaging, positioning, and visual identity across all international markets.

Operational & Cross-Functional Collaboration

• Work closely with supply chain, finance, and quality assurance teams to ensure seamless product delivery, compliance, and customer satisfaction.
• Oversee export documentation, product registration, and adherence to regulatory requirements in target markets.
• Monitor payment collection processes, credit control mechanisms, and customer satisfaction metrics to mitigate risks and maintain financial health.

Professional Qualifications & Experience

• Bachelor’s degree in Business Administration, International Trade, Marketing, or a related field.
• Minimum of 3 to 5 years of progressive experience in international sales, export management, or business development, preferably within the FMCG or food manufacturing sectors.
• Proven track record in developing new international markets and managing multi-region distributor networks.
• Strong commercial negotiation skills with expertise in contract management and deal structuring.
• In-depth knowledge of global trade practices, logistics, and export documentation requirements.
• Fluency in English is mandatory; proficiency in Arabic and/or additional languages such as French or Mandarin is highly advantageous.
• Demonstrated ability to achieve and exceed sales targets with a results-oriented, entrepreneurial mindset.
• Experience in organizing or participating in international exhibitions, trade missions, and distributor meetings.
• Exceptional interpersonal and communication skills, with the ability to navigate diverse cultural and business environments effectively.

Key Performance Indicators (KPIs) & Success Metrics

• Annual and quarterly sales growth by region.
• Number of new distributors, retail partners, or B2B clients successfully onboarded.
• Market penetration rate and expansion into new countries or regions.
• Improvement in profit margins and favorable trade terms achieved.
• Distributor performance and retention rates.
• Timely achievement of collection targets and operational compliance standards.

If you are a target-driven international sales professional with a passion for global growth and a strong history of delivering results, we invite you to apply and become a key driver of our international success.