Head of Marketing

About the Role

We are looking for a dynamic and commercially astute Head of Marketing to spearhead our marketing initiatives across our healthcare and aesthetic-clinic operations. This pivotal leadership position will be responsible for driving brand growth, enhancing patient acquisition and retention, and delivering measurable revenue performance through strategic marketing campaigns and digital innovation. You will lead a high-performing marketing team, develop and execute comprehensive marketing strategies, and collaborate closely with cross-functional teams to optimise the patient journey and achieve business objectives.

Key Responsibilities

• Strategic Leadership: Develop and implement a cohesive marketing strategy aligned with the group’s business and revenue goals, ensuring all marketing activities contribute to sustainable growth and profitability.
• Patient Acquisition & Retention: Design and execute patient-acquisition, retention, and reactivation strategies to drive consistent growth across all branches and services, fostering long-term patient loyalty.
• Revenue-Driven Campaigns: Translate revenue targets into actionable marketing plans, campaigns, and KPIs, ensuring every initiative is measurable and optimised for performance.
• Budget Management: Oversee the annual marketing budget, allocating resources strategically based on performance data, ROI, and emerging opportunities to maximise impact.
• Digital Marketing Expertise: Lead end-to-end digital campaigns across Meta, Google, TikTok, Snapchat, SEO, and other high-impact channels, ensuring seamless execution and continuous optimisation.
• Performance Tracking & Analytics: Monitor and analyse key metrics such as cost per lead, booking rates, patient-acquisition cost, conversion rates, and marketing-generated revenue to refine strategies and drive efficiency.
• Brand & Content Management: Strengthen the group’s brand positioning and maintain consistent messaging across all channels, overseeing social media, content production, creative design, website performance, CRM campaigns, and online reputation.
• Market & Competitor Insights: Conduct in-depth market, competitor, pricing, and patient behaviour analyses to identify growth opportunities and inform strategic decision-making.
• Cross-Functional Collaboration: Work closely with Operations, Medical, Sales, Call Centre, Finance, and IT teams to enhance the patient journey, ensuring seamless integration of marketing efforts with operational excellence.
• Team Leadership & Development: Lead, mentor, and evaluate the internal marketing team and external agencies, fostering a culture of innovation, accountability, and high performance.
• Compliance & Reputation Management: Ensure all marketing content adheres to company policies and Saudi healthcare advertising regulations, while actively managing patient reviews, feedback, and digital communications to uphold the organisation’s reputation.

Qualifications & Experience

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; a postgraduate qualification is advantageous.
• Experience: Minimum of 7 years in progressive marketing roles, including at least 3 years in a leadership position, with a proven track record in performance marketing, brand strategy, and multi-channel campaigns.
• Industry Knowledge: Demonstrated experience in healthcare, medical centres, aesthetic clinics, or multi-branch service businesses is highly preferred.
• Technical Proficiency: Strong expertise in paid media, CRM, analytics, SEO, content strategy, and conversion optimisation, with hands-on experience using platforms such as Google Analytics, Google Ads, Meta Ads Manager, CRM systems, and reporting dashboards.
• Leadership & Skills: Exceptional leadership, analytical, communication, negotiation, and project-management abilities, coupled with a commercial mindset to drive revenue and growth.
• Language & Market Knowledge: Professional proficiency in both Arabic and English; prior experience in the Saudi market is strongly preferred.

Key Performance Indicators

• Marketing-generated revenue and overall ROI
• Qualified leads and confirmed bookings
• Patient-acquisition cost and conversion rates
• Return on advertising spend and campaign profitability
• Patient retention and reactivation rates
• Branch and service-line revenue growth
• Budget utilisation and efficiency
• Brand visibility and online reputation metrics
• Marketing team and agency performance