Marketing Team Lead

Position Overview

We are seeking a dynamic and results-driven Marketing Team Lead to spearhead our marketing initiatives and drive impactful growth across digital channels. In this pivotal role, you will lead a talented marketing team, develop and execute strategic campaigns, and leverage data-driven insights to optimize performance. The ideal candidate will possess a blend of creative vision, analytical acumen, and leadership expertise to elevate our brand presence and achieve measurable business objectives.

Key Responsibilities

The Marketing Team Lead will be responsible for a wide range of strategic and operational tasks, including:

• Strategic Campaign Development: Design, develop, and deploy engaging marketing content tailored to digital platforms, ensuring alignment with brand messaging and business goals.
• Digital Marketing Execution: Plan, launch, and monitor high-impact digital marketing campaigns across multiple channels to drive lead generation, customer acquisition, and revenue growth.
• Performance Analysis & Reporting: Conduct in-depth analysis of campaign performance using advanced analytics tools, such as Google Analytics and Looker Studio, to generate actionable insights and optimize marketing strategies.
• Team Leadership & Coordination: Lead, mentor, and manage a high-performing marketing team by assigning tasks, setting clear objectives, and monitoring progress to ensure timely and successful project delivery.
• CRM & Customer Relationship Management: Oversee customer relationship management using platforms like Salesforce, Zoho CRM, and HubSpot, ensuring accurate data maintenance and fostering long-term customer engagement.
• Paid Advertising Management: Strategically manage and optimize digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads, with a focus on maximizing return on ad spend (ROAS) and achieving KPI targets.
• Budget & Resource Management: Monitor campaign budgets, allocate resources efficiently, and provide regular performance reports to stakeholders, highlighting key metrics and areas for improvement.
• Cross-Functional Collaboration: Partner with internal teams, including sales, product, and creative departments, to align marketing efforts with broader business objectives and deliver cohesive, high-impact campaigns.

Qualifications & Skills

To excel in this role, candidates must meet the following requirements:

• Education: A Diploma or Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Professional Experience: A minimum of 3–5 years of hands-on experience in marketing, digital marketing, or content management, with a proven track record in team leadership.
• Technical Proficiency: Strong expertise in CRM systems (Salesforce, Zoho CRM, HubSpot) and digital advertising platforms (Google Ads, Meta Ads, TikTok Ads, Snapchat Ads).
• Analytical & Reporting Skills: Proficiency in Google Analytics and Looker Studio, with the ability to interpret data, track KPIs, and generate insightful performance reports.
• Leadership & Communication: Exceptional organizational, communication, and leadership skills, with the ability to inspire and guide a high-performing marketing team toward shared goals.
• Strategic Thinking: A results-oriented mindset with the ability to develop and execute data-driven marketing strategies that align with business objectives.

Why Join Us?

As a Marketing Team Lead, you will play a critical role in shaping the future of our brand, driving innovation, and delivering measurable results. This position offers the opportunity to work in a collaborative, fast-paced environment where creativity and strategic thinking are highly valued. If you are passionate about marketing, leadership, and driving impactful change, we invite you to apply and take the next step in your career with us.