Cluster Public Relations Manager, Raffles & Fairmont The Red Sea (Saudi National)

About the Role

We are seeking a dynamic and strategic Cluster Public Relations Manager to lead the public relations efforts for Raffles & Fairmont The Red Sea, two premier luxury resorts nestled within the groundbreaking Red Sea Project in Saudi Arabia. This role is pivotal in shaping the public image of these ultra-luxury properties, ensuring they are positioned as premier destinations for discerning travelers. As the guardian of the hotel’s reputation, you will develop and execute high-impact PR strategies, manage media relations, and oversee events that elevate brand visibility and drive engagement. Your role will be instrumental in aligning property-level initiatives with corporate standards while fostering meaningful connections with media, influencers, and key stakeholders.

Key Responsibilities

Public Relations Strategy & Planning

• Develop and implement a comprehensive annual or semi-annual PR action plan and budget to maximize brand exposure and align with corporate objectives.
• Drive proactive PR initiatives that position Raffles & Fairmont The Red Sea as leaders in luxury hospitality, wellness, and sustainability.
• Ensure all property-level PR activities are in harmony with corporate direction, brand standards, and the unique positioning of the Red Sea destination.

Media Relations

• Cultivate and maintain strong, long-term relationships with journalists, editors, influencers, and media representatives to secure high-profile coverage.
• Draft, approve, and distribute press releases, media pitches, and other PR materials that effectively communicate the hotel’s unique offerings and brand story.
• Organize and host press conferences, interviews, media appearances, and exclusive events such as press cocktails and lunches to showcase the property’s excellence.
• Monitor media coverage and analyze PR campaign performance to refine strategies and demonstrate ROI.

Events & Brand Activation

• Lead the planning, execution, and follow-up of PR-driven events, ensuring they reflect the luxury and exclusivity of Raffles & Fairmont The Red Sea.
• Represent the hotel at industry conferences, exhibitions, and high-profile events to enhance brand prestige and networking opportunities.
• Collaborate with Rooms, Food & Beverage (F&B), and Banquet teams to support sales initiatives through targeted PR campaigns and activations.

Crisis Communication

• Develop and implement robust crisis communication strategies to mitigate reputational risks and respond effectively to any challenges.
• Act as the primary spokesperson during crises, ensuring professional, timely, and transparent communication with stakeholders.

Internal Public Relations

• Keep hotel staff informed of corporate updates, brand initiatives, and industry trends to foster a unified and informed workforce.
• Support internal communications and contribute to corporate publications to strengthen employee engagement and alignment with brand values.
• Collaborate with other Accor properties to drive cross-marketing initiatives and amplify collective brand presence.

Corporate Alignment

• Work closely with Corporate Public Relations to execute group-wide initiatives and maintain consistency in brand messaging.
• Participate in annual PR workshops to stay ahead of industry trends and best practices.
• Maintain a deep understanding of brand positioning, group standards, and the evolving luxury hospitality landscape.

Qualifications & Experience

Essential Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• Minimum of 2 years of experience in public relations, preferably within the hospitality industry in Vietnam.
• Proven leadership capabilities with the ability to influence senior stakeholders and drive strategic initiatives.
• Exceptional written and verbal communication skills, with a talent for crafting compelling narratives.
• Confident and polished presentation skills, capable of representing the brand at high-profile events and in media interactions.
• Strategic thinker with a strong aptitude for crisis management and problem-solving.
• Commercial awareness and a deep understanding of luxury brand positioning and consumer expectations.

Preferred Qualifications

• Experience in ultra-luxury wellness concepts and brand alignment, with a focus on creating innovative and culturally relevant wellness experiences.
• Background in pre-opening operations, project coordination, and the setup of wellness facilities, particularly in high-end hospitality environments.
• A proactive, results-driven approach with a strong sense of accountability, ownership, and attention to detail.
• Impeccable grooming and personal presentation, reflecting the highest standards of luxury and professionalism.

Why Join Us?

As a member of the Raffles & Fairmont The Red Sea team, you will be at the forefront of redefining luxury hospitality in one of the world’s most breathtaking destinations. You will have the opportunity to shape the public image of two iconic brands, collaborate with global industry leaders, and contribute to the success of a visionary project that is setting new benchmarks in sustainable and ultra-luxury travel. If you are passionate about storytelling, media relations, and strategic communications, we invite you to apply and become a key player in this extraordinary journey.