Marketing Manager

Marketing Manager – Remote Leadership Opportunity in B2B Technology

We are seeking a dynamic and strategic Marketing Manager to spearhead the development and execution of our company’s marketing function from inception. This pivotal role demands a visionary leader capable of blending strategic foresight with hands-on execution, ensuring the alignment of marketing initiatives with commercial growth objectives. Reporting directly to senior management, this position will establish a robust marketing framework, drive demand generation, and elevate brand positioning in the Saudi market while extending regional influence as needed.

As the architect of our marketing strategy, you will oversee the creation of a high-performing operating model, fostering collaboration between internal teams and external partners to deliver measurable results. This is not merely an advisory role—it requires a proactive leader who can personally execute core marketing activities, build scalable capabilities, and connect marketing performance directly to revenue generation.

Key Responsibilities

**Establishing a High-Impact Marketing Function**

• Conduct a comprehensive audit of the company’s current marketing capabilities, channels, assets, and performance to identify gaps and opportunities for improvement.
• Design and implement a scalable marketing operating model, defining clear structures, workflows, approval processes, and service standards to ensure efficiency and accountability.
• Develop a data-driven marketing strategy, annual execution plan, and budget, aligning resources, technology, and vendor partnerships to support business objectives.
• Establish governance frameworks, reporting mechanisms, and executive dashboards to monitor performance, risks, and commercial impact in real time.
• Create centralized repositories for brand assets, content templates, and institutional knowledge to maintain consistency and scalability.

**Driving Market Positioning and Strategic Alignment**

• Conduct in-depth market analysis to understand the Saudi B2B landscape, competitive dynamics, and evolving trends in technology and digital transformation.
• Define target segments, buyer personas, and customer journeys to refine messaging and engagement strategies tailored to enterprise decision-makers.
• Develop a compelling corporate positioning and value proposition that translates technical capabilities into commercially relevant benefits for clients.
• Collaborate cross-functionally with Sales, Product, and Business Development teams to align go-to-market strategies, solution launches, and integrated campaigns.
• Strengthen industry credibility through thought leadership content, executive insights, and evidence-based case studies that demonstrate thought leadership and ROI.

**Generating Demand and Commercial Growth**

• Design and execute integrated demand-generation campaigns focused on producing high-quality leads and commercially viable opportunities.
• Establish end-to-end lead management processes, including capture, qualification, nurturing, handoff to sales, and conversion tracking.
• Leverage owned, paid, and earned channels—such as LinkedIn, email marketing, search, webinars, and partnerships—to maximize reach and engagement.
• Implement account-based marketing (ABM) strategies for high-value accounts and priority sectors to drive targeted, high-impact results.
• Measure and optimize marketing performance using KPIs such as lead quality, conversion rates, cost per qualified lead, and return on marketing investment (ROMI).
• Continuously test and refine audiences, messaging, offers, and channels to enhance campaign effectiveness and ROI.

**Elevating Brand and Digital Presence**

• Oversee the refinement of the company’s corporate identity, ensuring brand consistency across all stakeholder interactions and touchpoints.
• Lead the development of compelling content—including bilingual materials—to support website enhancements, digital campaigns, and industry events.
• Optimize digital channels to improve user experience, engagement, and conversion, aligning with broader business goals.
• Coordinate participation in industry events and thought leadership initiatives to amplify brand visibility and thought leadership.
• Ensure marketing operations are streamlined, efficient, and aligned with technological advancements to support long-term growth.

The ideal candidate will bring a blend of strategic vision, operational expertise, and a results-driven mindset. If you are passionate about building a world-class marketing function and driving measurable business impact, we invite you to join our team and help shape the future of our company’s market presence.