1. Regional Sales & Marketing Representative – MENA & Africa (Junior/Mid-level)

About Lexar

Lexar® stands as a global pioneer in flash-memory solutions, boasting over 25 years of industry leadership. As we strategically expand our presence across the Middle East, North Africa, and Sub-Saharan Africa, we are assembling a dynamic team of highly organized and results-driven professionals. Our ideal candidates are "brand builders" who thrive at transforming complex markets into thriving Lexar ecosystems. If you are passionate about technology, storytelling, and driving sales growth, this opportunity is tailored for you.

The Opportunity

As a Regional Sales & Marketing Representative, you will serve as the sole point of contact for Lexar in your assigned country within the MENA & Africa region. Your role will involve mapping the entire local ecosystem—from distributors and resellers to e-sellers and influencers—while designing and executing campaigns and events that position Lexar as the preferred choice. This is a unique "zero-to-one" opportunity where your efforts will directly shape a market from the ground up, with measurable impact reflected in your monthly reports.

Key Responsibilities

Channel Mapping & Recruitment

• Develop and maintain a comprehensive, up-to-date database of all ICT distributors, system integrators, retailers, e-commerce platforms, photography stores, and gaming lounges within your market.
• Evaluate, prioritize, and onboard strategic partners, negotiating initial purchase orders and establishing 90-day sell-out plans to ensure sustainable growth.

Product & Portfolio Management

• Adapt Lexar’s global product roadmap into a localized assortment plan, including pricing strategies, margin optimization, bundling opportunities, and warranty considerations.
• Equip partners with the tools to differentiate Lexar from competitors such as SanDisk, Samsung, and Crucial by developing battle cards, FAQ sheets, and training materials.

Marketing & Demand Creation

• Design and execute quarterly marketing campaigns, including in-store point-of-sale (POS) activations, channel incentive programs, and initiatives to drive sell-out performance.
• Organize and host flagship events such as mini-trade shows, photography walks, gaming tournaments, and distributor workshops to amplify brand visibility and engagement.

Sales & Revenue Generation

• Set and track monthly sell-in and sell-out targets for each partner, monitoring key metrics such as data accuracy, inventory turnover, and sales pipeline progression.
• Conduct weekly Quarterly Business Reviews (QBRs) with top-performing accounts to secure premium shelf space, bundle placements, and e-commerce visibility.

Reporting & Communication

• Deliver concise weekly recaps in English, summarizing key performance indicators (KPIs) such as revenue, unit sales, marketing expenditure, and the upcoming week’s action plan.
• Maintain accurate records in the company’s CRM system (HubSpot) and provide advance notice of travel plans at least 30 days prior.

Success Metrics After 12 Months

• Onboard and activate over 100 active customers within your assigned country.
• Acheive double-digit monthly sell-out growth for Lexar’s memory cards and removable storage products.
• Successfully execute at least three flagship events, each attracting over 100 attendees with a lead conversion rate exceeding 30%.

Qualifications & Skills

Must-Have

• Bachelor’s degree in Business, Marketing, Engineering, or a related field.
• 1 to 4 years of professional experience in sales or marketing within consumer technology, mobile devices, IT, or FMCG sectors.
• Fluency in English (both written and verbal) and proficiency in local languages and dialects relevant to your assigned country.
• Valid driver’s license and willingness to travel domestically 2 to 3 days per week.
• Current residency in the country for which you are applying, with a deep understanding of the local market dynamics.

Nice-to-Have

• Proficiency in additional languages such as Arabic or French.
• A personal interest or hobby in photography, gaming, or content creation, which will enhance your ability to connect with Lexar’s target audience.
• Experience with Microsoft PowerPoint and Excel to create compelling presentations and data-driven reports.

Compensation & Benefits

• Competitive base salary, disbursed in the local currency of your assigned country.
• Quarterly performance-based bonuses linked to sell-out targets and overall market growth.
• Monthly allowance for data usage and travel expenses, along with a company-provided laptop and a sample product kit.
• Clear career progression pathway to the role of Regional Manager within 24 months, contingent upon performance and results.

Only shortlisted candidates will be contacted within 10 working days of application submission.