Product Specialist

Position Overview

We are seeking a highly motivated and results-driven Product Specialist to join our dynamic team at NewBridge Neuropsychiatry. In this pivotal role, you will play a critical part in driving sales performance, expanding market presence, and fostering long-term customer relationships for our innovative neuropsychiatry products across the Southern region. Your strategic approach to sales execution, coupled with your deep understanding of the healthcare landscape, will be instrumental in achieving our commercial objectives while ensuring customer satisfaction and adherence to ethical business practices.

Key Responsibilities

As a Product Specialist, your core responsibilities will encompass a blend of strategic sales planning, customer engagement, and market intelligence. You will be accountable for the following:

• Sales Target Achievement: Develop and implement a robust sales plan tailored to your assigned geographical area, ensuring alignment with NewBridge’s commercial strategies and annual objectives. Monitor performance against forecasts, assess market potential, and optimize product mix to maximize revenue generation.
• Customer Relationship Management: Cultivate and maintain strong, mutually beneficial relationships with key decision-makers, including healthcare professionals, hospital committees, and procurement teams. Conduct regular customer visits, deliver compelling product presentations, and provide technical and administrative support in compliance with promotional guidelines.
• Data-Driven Insights & Reporting: Utilize the MI Reporting System to track customer interactions, evaluate sales performance, and generate actionable insights. Achieve and maintain KPIs related to reporting accuracy, call frequency, and customer engagement. Collaborate with your Line Manager to review performance metrics and adjust strategies as needed.
• Formulary Enlistment & Tender Participation: Partner with your Line Manager to secure product inclusion in key healthcare centers, hospitals, and tender processes. Leverage your market knowledge to identify opportunities and advocate for NewBridge’s products in competitive bidding scenarios.
• Market Intelligence & Feedback: Serve as the eyes and ears of the market by monitoring competitive activities, tracking industry trends, and providing timely feedback to the marketing and product development teams. Contribute to the refinement of marketing strategies, product positioning, and pricing adjustments based on real-world insights.
• Compliance & Ethical Standards: Uphold the highest standards of professionalism by adhering to NewBridge’s Code of Business Conduct, Core Values, and Leadership Expectations. Ensure all sales activities are conducted with integrity, transparency, and full compliance with regulatory and company policies.

Qualifications & Competencies

To excel in this role, you must possess the following qualifications and competencies:

• Education: A graduate with a Medical Professional Degree (e.g., Pharmacy, Medicine, Veterinary Science, or related fields).
• Experience: Minimum of two years of proven experience as a Medical Representative in an MNC pharmaceutical or healthcare company, with a strong track record in sales target achievement. Prior experience in Immunology, Neuropsychiatry, Neuroscience, or Psychiatry is highly desirable.
• Skills & Attributes:
  • Exceptional communication and presentation skills, with the ability to engage diverse stakeholders effectively.
  • Strong analytical mindset and proficiency in data interpretation to drive informed decision-making.
  • Self-motivated, resilient, and capable of thriving in a fast-paced, target-driven environment.
  • Deep understanding of the healthcare ecosystem, including hospital dynamics, formulary processes, and competitive landscapes.
  • Proficiency in CRM tools, MI Reporting Systems, and E-Detailing platforms is a plus.
• Personal Traits: A proactive problem-solver with a customer-centric approach, coupled with the ability to build trust and credibility with healthcare professionals.

Why Join Us?

At NewBridge Neuropsychiatry, we are committed to transforming mental health care through innovation and excellence. As a Product Specialist, you will have the opportunity to make a tangible impact on patient outcomes while advancing your career in a forward-thinking organization. We offer a competitive compensation package, comprehensive training, and a collaborative work environment that values your expertise and contributions. If you are passionate about neuropsychiatry and eager to drive meaningful change in the healthcare industry, we invite you to apply and become a part of our mission-driven team.