Digital Marketing Manager

About the Role

We are seeking a seasoned and results-oriented Digital Marketing Manager to spearhead the development and execution of dynamic digital marketing strategies for Soholat and its diverse clientele. The ideal candidate will bring a wealth of agency experience, a profound understanding of the Saudi market, and the capability to oversee multiple campaigns, clients, and digital channels with precision and efficiency. This role demands strategic foresight, analytical acumen, and a passion for driving measurable business growth through innovative digital solutions.

Key Responsibilities

• Strategic Leadership: Develop and implement comprehensive digital marketing strategies that align with client objectives and overarching business goals, ensuring maximum impact and ROI.
• Multi-Platform Campaign Management: Lead and oversee high-impact campaigns across a diverse range of digital platforms, including Google Ads, Meta Ads, Snapchat, TikTok, LinkedIn, X (formerly Twitter), and other emerging digital channels.
• Performance Marketing Expertise: Drive performance marketing initiatives by meticulously planning, executing, and optimizing campaigns, including budget allocation, bid management, and in-depth ROI/ROAS analysis to maximize efficiency and profitability.
• Lead Generation & Conversion Optimization: Craft and refine strategies for lead generation, customer acquisition, brand awareness, and conversion rate optimization to elevate client performance and market presence.
• Cross-Channel Digital Management: Oversee a holistic digital ecosystem encompassing SEO, SEM, social media marketing, content marketing, email marketing, and additional digital channels to ensure cohesive and integrated brand messaging.
• Data-Driven Performance Analysis: Monitor and evaluate campaign performance through key metrics such as CPA (Cost Per Acquisition), CPL (Cost Per Lead), CAC (Customer Acquisition Cost), CTR (Click-Through Rate), conversion rates, ROAS (Return on Ad Spend), and customer acquisition performance to inform strategic decisions.
• Reporting & Strategic Insights: Prepare and deliver comprehensive performance reports and actionable recommendations to clients and internal stakeholders, fostering transparency and driving continuous improvement.
• Client & Budget Management: Manage multiple client accounts with diligence, ensuring campaigns are executed on time, within budget, and in alignment with client expectations.
• Cross-Functional Collaboration: Work closely with creative, content, design, social media, and account management teams to ensure seamless execution and alignment of digital marketing initiatives.
• Market & Trend Awareness: Stay ahead of digital marketing trends, platform updates, evolving consumer behaviors, and emerging opportunities within the Saudi and GCC markets to maintain a competitive edge.
• Optimization & Scaling: Identify and leverage opportunities to enhance campaign performance, scale successful strategies, and drive sustained growth for clients.
• Business Development Support: Contribute to client pitches, proposals, and the formulation of digital marketing strategies for new business opportunities, showcasing expertise and innovation.
• Team Leadership & Mentorship: Lead, mentor, and support junior digital marketing and performance marketing team members, fostering a culture of excellence, collaboration, and professional growth.

Requirements

• Educational Background: Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field from an accredited institution.
• Professional Experience: Minimum of 8 years of hands-on experience in digital marketing, with a strong preference for candidates with a background in marketing or advertising agencies.
• Campaign Management: Proven track record of successfully managing multiple client accounts and digital campaigns concurrently, demonstrating adaptability and organizational prowess.
• Paid Media Proficiency: Extensive hands-on experience with leading paid media platforms, particularly Google Ads and Meta Ads; familiarity with Snapchat and TikTok Ads is highly advantageous.
• Digital Marketing Expertise: In-depth knowledge of SEO, SEM, social media marketing, content strategy, and conversion optimization techniques to drive impactful results.
• Analytical & Reporting Skills: Proficiency in utilizing analytics and reporting tools such as Google Analytics, Looker Studio, and platform-specific reporting dashboards to derive actionable insights.
• KPI & Performance Analysis: Strong grasp of digital marketing KPIs, attribution modeling, funnel optimization, and performance analysis methodologies to inform data-driven decision-making.
• Communication & Language Skills: Exceptional written and verbal communication skills in both Arabic and English, enabling effective collaboration with diverse stakeholders and clients.
• Market Knowledge: Deep understanding of the Saudi market, consumer behavior patterns, and the regional digital landscape, with a preference for candidates who have direct experience in this domain.
• Project & Budget Management: Ability to manage budgets, prioritize tasks, meet deadlines, and juggle multiple projects in a fast-paced agency environment without compromising quality or efficiency.

Preferred Qualifications

• Regional Experience: Prior experience collaborating with Saudi or GCC-based brands, demonstrating an understanding of local market dynamics and consumer preferences.
• Large-Scale Campaigns: Exposure to managing substantial campaign budgets and high-volume initiatives, showcasing the ability to deliver results at scale.
• Certifications: Relevant certifications in Google Ads, Google Analytics, Meta, or other leading digital marketing platforms, validating expertise and commitment to professional development.
• Industry Specialization: Experience in e-commerce, lead generation, or growth marketing, with a track record of driving measurable outcomes in these areas.
• Team Leadership: Previous experience in managing or mentoring a digital marketing team, fostering talent development and operational excellence.