Communications & marketing Manager

Position Overview

IMMUNE TECHNOLOGY INSTITUTE is a dynamic knowledge ecosystem where technology and innovation converge, headquartered in Madrid. We deliver cutting-edge educational programs across six specialized domains—Data and AI (in partnership with Google), Programming (HP), Cybersecurity (Santander), UX/UI, Blockchain (Alastria), and Cloud (AWS)—catering to diverse audiences: young learners, professionals seeking advanced qualifications (master’s programs), career changers (bootcamps), and executives. Our mission is to empower individuals and organizations with industry-relevant skills aligned with the demands of today’s technology-driven landscape. Through tailored corporate training solutions, we serve both private enterprises and public sector entities, collaborating with over 100 industry partners to foster growth and innovation.

Key Responsibilities

As the Communications & Marketing Manager, you will play a pivotal role in establishing IMMUNE’s presence and accelerating its growth within the Kingdom of Saudi Arabia. Reporting directly to the General Manager and serving on the Executive Committee in KSA, you will serve as the primary liaison between IMMUNE and external stakeholders, including media outlets, press agencies, PR firms, event organizers, and public or corporate institutions. Your strategic leadership will be instrumental in driving brand awareness and lead generation across both B2C and B2B/B2G segments.

Your responsibilities will encompass a full-funnel marketing approach, where you will define and execute client acquisition strategies, oversee media buying initiatives (including paid social, search, and programmatic advertising), and optimize SEO to generate high-quality leads for bootcamps, master’s programs, degree programs, and executive technology courses. Additionally, you will craft and implement a robust communications and PR strategy to position IMMUNE as the premier technology education reference in Saudi Arabia and the broader MENA region, effectively communicating its core values and mission.

Leading a high-performing local marketing team—comprising digital/CRM, content, and events specialists—you will recruit, mentor, and inspire talent while managing external agencies responsible for media buying, PR, and creative services. Your role will include setting clear KPIs and performance metrics to ensure alignment with organizational goals. You will also design and execute high-impact lead-acquisition events, such as open days, corporate roundtables, and tech webinars (IMMUNE Talks), while positioning the institute at key national events like LEAP and Black Hat MEA.

In the realm of CRM and marketing automation, you will drive lifecycle marketing initiatives, lead scoring, and automated workflows (leveraging platforms like HubSpot or Salesforce) to support B2C and B2B sales teams in funnel conversion and lead nurturing. Building and maintaining strategic alliances with local media, educational institutions, tech hubs, and corporate partners will be essential to fostering co-marketing opportunities and expanding IMMUNE’s ecosystem.

Financial stewardship will also be a critical aspect of your role, as you manage the full marketing and communications budget, continuously measuring ROI, Customer Acquisition Cost (CAC), and customer lifetime value through data-driven decision-making.

Ideal Candidate Profile

We are seeking a versatile and results-driven professional with a proven track record in 360° communications and media relations. You will excel in managing press releases, media relations, crisis communications, and localized PR campaigns targeting Saudi and GCC audiences. Your ability to translate complex technology education concepts—such as AI, Cybersecurity, Cloud, and Data—into compelling narratives will be vital, particularly in aligning with Vision 2030 and Saudi national human capability development goals.

Your expertise in multi-channel lead generation will enable you to design, optimize, and scale performance marketing funnels that deliver high volumes of qualified leads for both consumer (B2C) and enterprise (B2B) sales teams. As a dynamic event architect, you will conceptualize and stage memorable brand activation events, including IMMUNE Talks, corporate lunches, parent open houses, and career fairs, while serving as a prominent brand ambassador for the institute.

Your analytical acumen will drive data-informed growth strategies, utilizing marketing analytics dashboards and statistical data to track campaign efficiency, yield management, and real-time conversion metrics. Strong cross-functional collaboration skills will ensure seamless alignment with sales, product, and executive teams to achieve organizational objectives.