Sales Manager

Senior Sales Manager – Exhibitions, Events & Brand Experience

Build Up is seeking a dynamic and results-driven Senior Sales Manager to lead our commercial growth initiatives in the exhibitions, events, conferences, experiential marketing, brand experience, and exhibition design & build sectors across Saudi Arabia. This is a high-impact, hands-on role designed for a seasoned sales professional with a proven track record in new business development, strategic account management, and revenue growth. The ideal candidate will possess deep industry expertise, a strong commercial acumen, and the ability to cultivate long-term relationships with key stakeholders, including government entities, semi-government organizations, major corporations, agencies, and institutional clients.

Key Responsibilities

As a Senior Sales Manager, you will be responsible for driving business expansion and securing major contracts through a combination of strategic planning, client engagement, and commercial negotiation. Your core responsibilities will include:

• New Business Development: Identify, pursue, and acquire high-value clients across Saudi Arabia, with a focus on government, semi-government, and corporate sectors. Develop and execute targeted sales strategies to generate new revenue streams.
• Strategic Account Management: Build and maintain strong, long-term relationships with key decision-makers, including government officials, procurement teams, marketing executives, and institutional leaders. Ensure client satisfaction and retention through proactive engagement and tailored solutions.
• Opportunity Identification & Pipeline Management: Monitor and analyze market trends, RFPs (Request for Proposals), RFQs (Request for Quotations), tenders, and framework agreements to identify high-potential opportunities. Develop and manage a robust commercial pipeline to support revenue targets.
• Proposal Development & Negotiation: Lead the creation of compelling commercial proposals, presentations, and pitches in collaboration with Creative, Design, Estimation, Production, and Operations teams. Negotiate favorable contract terms and successfully close major projects.
• Cross-Functional Collaboration: Work closely with internal teams to align sales strategies with operational capabilities, ensuring seamless execution of projects ranging from exhibitions and pavilions to brand experiences and experiential activations.
• Market Intelligence & Competitive Analysis: Maintain a deep understanding of the Saudi Arabian exhibition and events landscape, including industry trends, competitive dynamics, and regulatory requirements. Leverage this knowledge to inform sales strategies and enhance client offerings.

Required Qualifications

To excel in this role, you must meet the following criteria:

• Experience: Minimum of 8+ years in sales, business development, or commercial roles within the exhibitions, events, conferences, experiential marketing, or brand experience industry, with a strong focus on the Saudi Arabian market.
• Industry Expertise: Proven experience in exhibitions, events, conferences, experiential activations, and brand experiences, with a deep understanding of turnkey design & build projects and integrated event production solutions.
• Government & Corporate Engagement: Demonstrated success in developing and winning business with government entities, semi-government organizations, ministries, authorities, major corporations, and institutional clients in Saudi Arabia.
• Commercial Acumen: A track record of personally generating new business, acquiring major clients, and closing high-value contracts. Strong knowledge of RFPs, tenders, commercial proposals, negotiations, and contract awards is essential.
• Market Knowledge: In-depth understanding of the Saudi Arabian exhibition and events sector, including key players, market dynamics, and client networks. Ability to leverage this knowledge to drive sales and business growth.
• Skills & Competencies: Exceptional communication, presentation, negotiation, and relationship-management skills. Confidence in engaging with senior government representatives, executives, and procurement teams. Ability to work under pressure and meet tight deadlines.
• Availability: Must be available to join immediately or within a very short notice period.

Preferred Background

While not mandatory, the following qualifications will be advantageous:

• Prior experience with established exhibition, event, experiential, conference, or brand experience companies in Saudi Arabia.
• Proven success in developing and winning business with government ministries, authorities, semi-government entities, major national organizations, and large corporations.
• Established network of clients and key decision-makers within Saudi Arabia’s exhibition and events industry.
• Demonstrated ability to secure large-scale projects, including exhibitions, events, conferences, pavilions, experiential activations, and brand experience initiatives.
• Strong commercial mindset with a proven record of revenue growth, new business generation, and major account acquisition.

If you are a proactive, results-oriented sales professional with a passion for the exhibitions and events industry, we invite you to apply for this exciting opportunity. Join Build Up and play a pivotal role in shaping the future of commercial experiences in Saudi Arabia.