Customer Growth & Marketing Specialist

About UMMA

UMMA is a pioneering next-generation on-demand ecosystem engineered to streamline daily life by seamlessly connecting individuals with essential services through a single, trusted platform. Inspired by the concept of “Umma” (mother), the company embodies principles of care, trust, and a dedication to addressing real-world challenges for both individuals and communities. UMMA is constructing a comprehensive ecosystem that bridges customers, businesses, service providers, and trusted partners across a diverse range of everyday service categories. Founded by Mohammed Thaha, UMMA integrates logistics expertise, operational excellence, and customer-centric innovation to pave the way for a future super app. Need anything? Ask Umma.

Role Overview

UMMA is seeking a dynamic and results-driven Customer Growth & Marketing Specialist to spearhead the expansion of our customer base across Saudi Arabia. This pivotal role is tailored for a hands-on professional with a proven track record in customer acquisition, user growth, retention, digital marketing, customer engagement, and strategic growth initiatives—particularly within on-demand services, delivery platforms, e-commerce, marketplaces, mobility, logistics, or consumer technology sectors. The ideal candidate will be responsible for crafting and implementing data-driven strategies to attract new customers, elevate UMMA’s market presence and adoption, enhance customer engagement and retention, and establish a robust, sustainable growth framework.

This opportunity is ideal for an early-stage professional eager to build, not just manage, and collaborate closely with the Founder, Business Development, Operations, and Product teams to transform customer insights into measurable growth outcomes.

Key Responsibilities

Customer Acquisition & Growth

• Develop and execute comprehensive strategies to acquire new UMMA customers, leveraging both digital and offline channels.
• Identify and target high-potential customer segments through precise segmentation and personalized outreach.
• Design and optimize customer acquisition campaigns, monitoring key performance indicators such as conversion rates, customer acquisition costs (CAC), and overall growth metrics.
• Explore innovative opportunities to drive customer adoption and usage, ensuring scalable and sustainable growth.
• Conduct rigorous testing and optimization of acquisition strategies to maximize efficiency and effectiveness.

Customer Engagement & Retention

• Develop and implement initiatives to foster deeper customer engagement and encourage repeat usage of UMMA’s services.
• Analyze customer behavior patterns to identify pain points and opportunities for improving retention rates.
• Gather and interpret customer feedback to understand motivations for usage, return behavior, and potential churn risks.
• Collaborate with cross-functional teams to enhance the customer journey, ensuring a seamless and satisfying experience.
• Support the creation and execution of customer loyalty programs and retention strategies to drive long-term value.

Marketing Strategy & Execution

• Contribute to the development and execution of UMMA’s overarching marketing strategy, aligning campaigns with business objectives.
• Plan, coordinate, and oversee customer-focused marketing initiatives, including digital campaigns, social media outreach, promotional activities, and brand awareness efforts.
• Work collaboratively with creative and content teams to produce compelling marketing materials that resonate with target audiences.
• Monitor campaign performance, analyze results, and recommend data-driven improvements to enhance effectiveness.

Customer & Market Insights

• Conduct in-depth market research to uncover customer needs, preferences, and evolving behaviors.
• Analyze competitor activities and market trends to identify gaps, opportunities, and strategic advantages.
• Provide actionable insights to leadership on high-demand services, emerging customer segments, and untapped market opportunities.
• Translate customer feedback into strategic recommendations for Product and Operations teams to drive continuous improvement.

Growth Analytics & Performance Tracking

• Track and analyze critical growth metrics, including customer acquisition, conversion, activation, retention, repeat usage, CAC, and lifetime value (LTV).
• Prepare detailed performance reports and dashboards to communicate insights to stakeholders.
• Utilize data analytics to identify trends, measure campaign success, and pinpoint areas for optimization.
• Develop a structured approach to testing and refining growth initiatives based on empirical evidence.

Cross-Functional Collaboration

• Partner with Business Development teams to align customer demand with the capabilities of UMMA’s service network.
• Coordinate with Operations to ensure that customer growth initiatives are supported by robust operational frameworks.
• Work closely with Product teams to relay customer feedback and advocate for enhancements that improve user experience.
• Provide strategic insights to the Founder and leadership team on customer behavior, market dynamics, and growth opportunities.

Qualifications & Experience

• 3 to 5 years of progressive experience in Customer Growth, User Acquisition, Digital Marketing, or Customer Engagement, preferably within on-demand services, delivery platforms, e-commerce, marketplaces, mobility, logistics, or consumer technology industries.
• Proven track record of designing and executing successful customer acquisition and retention strategies.
• Strong analytical skills with the ability to interpret data, measure performance, and derive actionable insights.
• Proficiency in digital marketing tools and platforms, including SEO, SEM, social media advertising, email marketing, and analytics tools (e.g., Google Analytics, CRM systems).
• Experience with A/B testing, conversion rate optimization, and growth hacking techniques.
• Excellent communication and collaboration skills, with the ability to work effectively across multiple teams and stakeholders.
• Passion for building scalable growth strategies and a commitment to driving measurable business impact.
• Familiarity with the Saudi Arabian market and consumer behavior is a strong plus.