Influencer Marketing Specialist

About Noon

Noon is pioneering a dynamic ecosystem of digital products and services designed to enhance everyday life across the Middle East. With a relentless focus on speed, scalability, and customer-centric innovation, we are redefining the role of technology in the region. Our flagship hyper-local delivery platform, Noon Minutes, delivers a curated selection of FMCG and grocery products within 15 minutes, currently operational in the UAE and Saudi Arabia. Our mission is clear: to bring every product to every door, every single day.

Your Role

As an Influencer Marketing Specialist at Noon, you will play a pivotal role in driving growth through creator-led strategies, social storytelling, and strategic partnerships. You will be responsible for accelerating customer acquisition, enhancing brand relevance, and unlocking scalable growth opportunities for Noon Minutes. Positioned at the intersection of marketing, partnerships, and analytics, you will transform insights into high-impact campaigns that deliver measurable business results.

Key Responsibilities

• End-to-End Influencer Campaign Management: Own the entire lifecycle of influencer campaigns, from strategic planning and creator sourcing to briefing, execution, reporting, and optimization. Ensure campaigns are aligned with business objectives and deliver tangible results.
• Creator Relationship Management: Build and nurture relationships with creators across all tiers—mega, macro, micro, and nano—to foster authentic and high-performing collaborations. Negotiate commercial terms, manage contracts, and oversee campaign deliverables, timelines, and budgets.
• Social-First Campaign Development: Design and execute social media campaigns that resonate with business priorities, product launches, promotions, and cultural trends. Collaborate with the Brand and Content teams to align strategies across platforms such as Instagram, TikTok, YouTube, X, and Snapchat.
• Trend Identification & Activation: Stay ahead of emerging trends and react swiftly with relevant, high-impact content and creator activations to maximize engagement and reach.
• Strategic Partnership Development: Identify, cultivate, and manage strategic partnerships with brands, communities, universities, residential compounds, sports clubs, content platforms, and local ecosystems to drive customer growth and market penetration.
• Cross-Functional Collaboration: Partner with Commercial, Growth, Operations, Brand, and Performance Marketing teams to activate partnerships across digital, in-app, on-ground, and creator channels, ensuring cohesive and impactful execution.
• Data-Driven Optimization: Leverage performance insights to evaluate influencer effectiveness, optimize investment decisions, and prioritize high-potential partnership opportunities. Track campaign performance against KPIs such as reach, engagement, customer acquisition cost (CAC), orders, ROI, and sentiment, providing actionable recommendations.
• Market Expansion & Scalability: Analyze hub- and area-level performance to identify markets with high potential for accelerated demand through creator and partnership activities. Develop repeatable playbooks for successful influencer and partnership models that can be scaled across cities and regions.
• External Coordination: Manage seamless collaboration with external agencies, creators, and partners to ensure flawless execution and consistently high-quality delivery.

Your Qualifications

• Experience: Minimum of 2 years in influencer marketing, social media, strategic partnerships, growth marketing, or a related field, with a proven track record in managing end-to-end influencer campaigns and external partnerships.
• Regional Expertise: Deep understanding of the UAE and KSA creator ecosystems, social media platforms, and digital culture to drive culturally relevant and impactful campaigns.
• Growth-Oriented Mindset: Demonstrated ability to identify and execute partnerships that deliver measurable business outcomes, including customer acquisition, increased order frequency, and improved basket size.
• Analytical Proficiency: Strong analytical skills with experience using campaign performance data, dashboards, and marketing metrics to inform strategic decisions and optimize investments.
• Negotiation & Communication: Excellent negotiation skills and the ability to build and maintain strong relationships with creators, partners, and internal stakeholders.

Join Noon and be part of a fast-paced, innovative team that is transforming the digital landscape of the Middle East. Your expertise in influencer marketing and strategic partnerships will be instrumental in driving our mission to deliver to every door, every day.