Career Opportunities: Senior Marketing Manager (Poultry) (87312)

Position Overview

Almarai, a leading name in the global food and beverage industry, is seeking a dynamic and experienced Senior Marketing Manager to lead our Poultry Division. This pivotal role is based in Saudi Arabia and offers a unique opportunity to shape the strategic direction of one of the most innovative and fastest-growing sectors within the company. The Senior Marketing Manager will be responsible for developing and executing high-impact marketing strategies that drive brand growth, enhance customer engagement, and deliver measurable business results in the poultry market.

Key Responsibilities

The Senior Marketing Manager will oversee a comprehensive range of marketing activities tailored to the poultry segment. Primary responsibilities include:

• Strategic Marketing Leadership: Develop and implement long-term marketing strategies aligned with Almarai’s corporate objectives, with a focus on driving brand recognition and market share expansion in the poultry sector.
• Brand Management: Lead the positioning, messaging, and differentiation of Almarai’s poultry brands to ensure they resonate with target consumers and stand out in a competitive marketplace.
• Market Research & Insights: Conduct in-depth market research to identify consumer trends, competitive dynamics, and growth opportunities. Utilize data-driven insights to inform marketing decisions and optimize campaign performance.
• Product Innovation & Launch: Collaborate with cross-functional teams, including R&D and sales, to introduce new poultry products and innovations that meet evolving consumer demands and regulatory standards.
• Digital & Traditional Marketing: Design and oversee integrated marketing campaigns across digital platforms, social media, print, and broadcast channels. Leverage emerging technologies and analytics tools to enhance campaign effectiveness and ROI.
• Budget Management: Develop and manage the annual marketing budget, ensuring efficient allocation of resources to maximize return on investment while maintaining cost discipline.
• Team Leadership & Development: Mentor and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability. Drive professional growth and talent development within the department.
• Stakeholder Engagement: Build and maintain strong relationships with key internal and external stakeholders, including senior leadership, retail partners, suppliers, and industry associations to align on strategic priorities and execute initiatives seamlessly.
• Performance Analysis & Reporting: Monitor and evaluate the performance of marketing initiatives using KPIs and market data. Provide regular reports to senior management, highlighting achievements, challenges, and recommendations for continuous improvement.

Qualifications & Experience

To excel in this role, candidates must possess a blend of strategic thinking, industry expertise, and leadership acumen. The ideal candidate will have:

• Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is a plus.
• Minimum of 8-10 years of progressive marketing experience, with at least 5 years in a senior management role within the FMCG (Fast-Moving Consumer Goods) or food industry, preferably in poultry or protein sectors.
• Proven track record of developing and executing successful marketing strategies that drive brand growth and revenue.
• Strong analytical skills with proficiency in market research tools, data analytics, and marketing automation platforms.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate across diverse teams and stakeholders.
• Demonstrated leadership in managing and developing high-performing marketing teams.
• Deep understanding of digital marketing trends, consumer behavior, and competitive landscape in the poultry industry.
• Fluency in English; proficiency in Arabic is advantageous.

Why Join Almarai?

As a global leader in the food and beverage industry, Almarai offers a dynamic and rewarding work environment where innovation and excellence are at the forefront. Joining our team means becoming part of a company that is committed to nourishing communities, driving sustainable growth, and setting industry benchmarks. This role provides the opportunity to make a significant impact in a high-growth sector while working alongside some of the brightest minds in the business. We offer competitive compensation, comprehensive benefits, and ample opportunities for professional development and career advancement.

Location & Application

This position is based in Saudi Arabia and requires on-site presence. We are seeking motivated individuals who are ready to take on this exciting challenge and contribute to Almarai’s continued success. If you are passionate about marketing and eager to lead in the poultry industry, we invite you to apply and be part of our journey toward redefining excellence in food and beverage.