Marketing & Communications Manager - Kings League MENA

Join the Kings League – Where Innovation Meets Entertainment

At Kings League, we are redefining the landscape of sports and entertainment by merging the thrill of football with the dynamic energy of e-sports. As the Marketing & Communications Manager – MENA, you will play a pivotal role in shaping the brand’s presence across the Middle East and North Africa (MENA) region, driving engagement, and fostering a vibrant community that transcends traditional boundaries.

This is an exciting opportunity to work at the intersection of cutting-edge marketing, strategic communications, and fan-centric initiatives. You will collaborate with a global team to develop and execute impactful campaigns that elevate the Kings League brand, ensuring its growth and relevance in one of the most dynamic markets in the world.

Key Responsibilities

Your role will be multifaceted, blending creativity with strategic execution to deliver measurable results. Here’s what you’ll be responsible for:

• Marketing & Brand Strategy: Lead the development and implementation of a tailored regional marketing strategy for the MENA market, ensuring alignment with global initiatives while adapting to local cultural nuances and consumer behaviors. Identify high-impact partnerships, sponsorships, and collaborations within sports, entertainment, and cultural sectors to amplify brand visibility.
• Multi-Channel Campaign Execution: Oversee the coordination of integrated marketing campaigns across digital platforms, social media, and live activations. Leverage data-driven insights to optimize performance and ensure campaigns resonate with the target audience.
• Communications & PR: Drive the regional PR and communications strategy, fostering strong relationships with media outlets, influencers, content creators, and key stakeholders. Manage media outreach, corporate communications, and reputation management to maintain a positive and influential brand image.
• Crisis & Reputation Management: Provide proactive support in managing communications during crises, ensuring transparency and maintaining stakeholder trust.
• Fan Engagement & Community Growth: Develop innovative initiatives to deepen fan engagement and expand the Kings League community. Coordinate local activations, events, and collaborations with creators, ambassadors, clubs, and partners to create immersive experiences that drive participation and loyalty.
• Project & Stakeholder Management: Manage campaign budgets, timelines, and external agency partnerships to ensure seamless execution. Lead cross-functional teams, track performance metrics, and continuously optimize strategies based on real-time data and insights.

Why This Role is for You

If you are a strategic thinker with a passion for sports, entertainment, and digital innovation, this role offers the perfect platform to make a significant impact. We are looking for a dynamic and results-driven professional who thrives in a fast-paced, collaborative environment and is eager to contribute to the evolution of Kings League in the MENA region.

Qualifications & Requirements

To excel in this role, you will bring:

• A robust background of 8+ years in marketing, communications, or a related field, with a proven track record in sports, entertainment, media, or gaming industries.
• Deep expertise in digital marketing, social media strategy, content creation, and influencer marketing, with a keen understanding of emerging trends and platforms.
• Experience working within the MENA markets is highly advantageous, though not mandatory. Fluency in both English and Arabic is essential to effectively engage with local audiences and stakeholders.
• Exceptional project management and stakeholder management skills, with the ability to lead cross-functional teams and deliver results under tight deadlines.
• A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, complemented by a portfolio of successful campaigns and initiatives.
• A proactive, innovative mindset with a strong ability to adapt to cultural nuances and market-specific challenges.

If you are ready to take your career to the next level and help shape the future of Kings League in the MENA region, we invite you to apply and be part of a team that is redefining the intersection of sports and entertainment.