Marketing Campaign Manager

Position Overview

We are seeking a dynamic and strategic Marketing Campaign Manager to lead the planning, execution, and optimization of innovative marketing initiatives tailored to our business objectives. In this pivotal role, you will oversee the entire operational lifecycle of marketing campaigns—from strategic planning and resource allocation to creative development and performance analysis—ensuring measurable impact and sustained growth. Your expertise will drive the evolution of our marketing products and tools, while fostering cross-functional collaboration to enhance operational efficiency and campaign effectiveness.

Key Responsibilities

• Campaign Strategy & Execution: Develop and implement comprehensive marketing campaigns aligned with business needs and operational directives. Independently manage the full operational chain, including campaign planning, supply and recruitment strategies, material design, and execution to achieve core performance metrics.
• Performance Analysis & Optimization: Track, analyze, and iterate campaign performance using data-driven insights. Adjust operational strategies in real-time to maximize effectiveness and ensure alignment with business goals.
• Innovation & Market Adaptation: Explore and integrate cutting-edge campaign formats tailored to local market dynamics. Champion the functional updates and iterations of marketing products and tools to stay ahead of industry trends.
• Cross-Functional Collaboration: Partner with product, B2B, marketing, and delivery teams to enhance campaign effectiveness and streamline operational efficiency. Foster a culture of collaboration and knowledge-sharing across departments.
• AI Integration & Efficiency: Leverage AI-powered tools to optimize daily workflows, improve output quality, and explore best practices for AI application in marketing operations. Stay at the forefront of technological advancements to drive innovation and competitive advantage.

Qualifications & Skills

• Industry Experience: Minimum of 3 years in marketing campaigns and user growth operations, preferably within the food delivery or e-commerce sectors. A deep understanding of these business models is essential.
• Strategic & Analytical Proficiency: Strong logical and framework-based thinking abilities to structure and present work outputs effectively. Proficient in data analysis to identify trends, issues, and opportunities for optimization.
• Collaboration & Project Management: Demonstrated ability to work collaboratively across teams, with robust project management and risk control capabilities. Excellent communication skills to align stakeholders and drive cohesive execution.
• Technical & Adaptive Skills: Familiarity with internet marketing strategies and tactics, including digital advertising, content marketing, and promotional campaigns. Adaptability to evolving market conditions and technological advancements.

Why Join Us?

As a Marketing Campaign Manager, you will play a pivotal role in shaping the future of our business operations, facing both challenges and opportunities in a fast-paced environment. This role offers a unique opportunity to leverage your expertise in a core department within a high-impact business model, where innovation and growth are prioritized. Enjoy a collaborative and learning-oriented team culture, equipped with advanced AI tools and resources to enhance your professional development and accelerate your career trajectory in the AI-driven era.