Growth Channels Assistant Manager

Growth Channels Assistant Manager – Drive Strategic Expansion Across Key Retail Channels

At Arla Foods, we are committed to fostering sustainable growth through innovative strategies and deep customer insights. We are seeking a highly motivated and analytical Growth Channels Assistant Manager to play a pivotal role in shaping the future of our brand’s presence in critical retail channels, including eCommerce, Discounters, and Convenience. Reporting directly to the Customer Growth Lead Manager, this dynamic position will empower you to translate strategic ambitions into measurable growth initiatives, collaborating closely with cross-functional teams to deliver impactful results.

As a key member of our Customer Growth team, you will leverage data-driven insights to identify and capitalize on emerging opportunities, ensuring our categories thrive in an evolving retail landscape. Your work will bridge the gap between brand strategy and channel execution, driving alignment between Arla Foods’ objectives and the needs of our most strategic customers. This role is ideal for a detail-oriented professional who thrives in a fast-paced environment, where collaboration and innovation are essential to unlocking long-term success.

Key Responsibilities

In this strategic role, your responsibilities will include:

• Strategic Channel Development: Support the formulation and execution of comprehensive growth plans tailored to eCommerce, Discounters, and Convenience channels, ensuring alignment with broader business objectives.
• Data-Driven Insights: Conduct in-depth analysis of category, shopper, customer, and market data to pinpoint growth opportunities and deliver actionable recommendations that drive commercial success.
• Customer Engagement: Develop compelling category growth stories, customer presentations, and performance reviews to strengthen relationships and inform strategic decision-making.
• Performance Monitoring: Track and analyze key channel KPIs, ensuring continuous alignment with growth targets and providing timely updates to stakeholders.
• Cross-Functional Collaboration: Work seamlessly with Sales, Category Development, Trade Marketing, and Supply Chain teams to ensure cohesive execution of growth initiatives, promotional strategies, and innovation launches.
• Digital Shelf Excellence: Contribute to maintaining high standards in assortment, content, availability, and visibility across digital platforms, enhancing the customer experience and driving sales.
• Promotional and Seasonal Activation: Support the planning and execution of targeted promotions, seasonal campaigns, and new product launches to maximize market penetration.
• Stakeholder Relationships: Build and nurture strong relationships with both internal teams and external customer partners to foster collaboration and ensure category growth objectives are met.

Key Success Metrics

Your success will be measured by:

• The effective delivery of category and channel growth initiatives across all key retail segments.
• The quality and impact of customer recommendations and growth narratives, ensuring they drive meaningful business outcomes.
• Your ability to leverage insights and analytics to identify and capitalize on growth opportunities proactively.
• Strong collaboration with internal and external stakeholders, ensuring seamless execution of strategic priorities.
• Consistent delivery of channel performance reviews, action plans, and growth recommendations that align with business goals.
• The successful execution of Growth Channel priorities, including promotional activations and innovation launches.

Requirements & Qualifications

To excel in this role, you will bring:

• A Bachelor’s degree in Business, Marketing, Economics, or a related field, with a passion for commercial strategy and retail dynamics.
• 2–4 years of experience in Category Development, Trade Marketing, Sales, Customer Development, eCommerce, or FMCG commercial roles, with a proven track record of driving growth in retail environments.
• Experience working with retail customers, category insights, shopper marketing, or channel development, particularly within the KSA retail landscape, including expertise in eCommerce, Discounters, and Convenience channels.
• Strong analytical skills, with proficiency in interpreting market data, shopper insights, and sales performance metrics to derive actionable business recommendations.
• The ability to translate complex data into clear, strategic insights that influence commercial decision-making.
• Exceptional communication and presentation skills, with the ability to engage stakeholders at all levels and tailor messaging for diverse audiences.
• A proactive mindset, coupled with strong organizational and project management abilities, to thrive in a fast-paced, dynamic environment.
• Comfortability adapting to evolving channel dynamics and a willingness to embrace new technologies and retail trends.
• Proficiency in Microsoft Excel and PowerPoint, with an advantage for familiarity with category and market data tools such as SAP, Tableau, or similar analytics platforms.

If you are a strategic thinker with a passion for retail growth and a proven ability to drive commercial success through data and collaboration, we invite you to join our team and help shape the future of Arla Foods in the most dynamic retail channels.