Senior Digital Marketing & Multimedia Content Specialist

Position Overview

Concourse of Civilizations (COC) is seeking a highly skilled and visionary Senior Digital Marketing & Multimedia Content Specialist to lead the company’s digital transformation and elevate its brand presence across multiple platforms. This pivotal role will oversee the creation, management, and optimization of professional visual and written content, ensuring alignment with COC’s strategic business objectives in wood manufacturing, joinery, interior fit-out, and completed project portfolios. The ideal candidate will combine creative expertise with data-driven insights to deliver compelling digital campaigns, engaging social media content, and high-quality multimedia assets that resonate with target audiences.

Key Responsibilities

The Senior Digital Marketing & Multimedia Content Specialist will play a central role in shaping COC’s digital narrative through the following core responsibilities:

• Strategic Content Development: Design and execute comprehensive digital marketing, social media, and multimedia content strategies that drive brand awareness, engagement, and lead generation. Ensure all initiatives are aligned with COC’s business goals and market positioning.
• Social Media Leadership: Manage and optimize COC’s presence across Instagram, LinkedIn, TikTok, Snapchat, YouTube, Facebook, and X. Develop and maintain a consistent, high-impact social media calendar, including posts, stories, reels, videos, and interactive campaigns.
• Multimedia Production: Plan, execute, and produce professional photography and videography for products, factory operations, completed projects, installation works, events, and behind-the-scenes content. Conduct indoor and outdoor shoots with meticulous attention to lighting, composition, audio quality, and shot planning.
• Content Creation & Editing: Edit photographs and produce polished short-form and long-form videos, including reels, interviews, project presentations, and promotional content. Perform colour correction, sound editing, subtitling, transitions, motion graphics, and basic visual effects to enhance visual appeal and storytelling.
• Graphic Design Excellence: Create visually striking social media posts, stories, carousels, advertisements, thumbnails, banners, and digital marketing materials. Ensure all designs adhere to COC’s brand identity, quality standards, and accessibility guidelines.
• Content Publishing & Community Management: Publish and schedule content across all platforms while maintaining a proactive approach to community engagement. Monitor and respond professionally to comments, messages, and customer inquiries, escalating qualified leads to the sales team for follow-up.
• Paid Advertising & Performance Analytics: Develop, launch, and optimize paid advertising campaigns through Meta Ads Manager, Google Ads, Snapchat Ads, TikTok Ads, and other relevant platforms. Track campaign performance using key metrics such as reach, engagement, leads, cost per lead, conversion rate, and return on advertising spend. Prepare detailed reports to inform strategic decisions.
• Market & Competitor Insights: Conduct thorough competitor analysis and monitor digital marketing trends in the Saudi Arabian market to identify opportunities for innovation and differentiation. Stay updated on emerging platforms, tools, and best practices to maintain a competitive edge.
• Digital Asset Management: Maintain an organized and accessible digital library of photographs, videos, project files, designs, and brand assets. Ensure all materials are properly categorized, archived, and readily available for internal and external use.
• Cross-Functional Collaboration: Work closely with project, factory, sales, and management teams to gather necessary information, coordinate content production, and ensure accurate representation of COC’s offerings and achievements.

Required Qualifications

• Professional Experience: Minimum of 4–5 years of progressive experience in digital marketing, social media management, multimedia content creation, photography, videography, graphic design, or a closely related field.
• Portfolio Showcase: A robust professional portfolio demonstrating expertise in photography, videography, social media design, reels, promotional videos, and completed digital campaigns.
• Technical Proficiency: Hands-on experience with Adobe Photoshop, Illustrator, Premiere Pro, and After Effects. Familiarity with Canva, CapCut, DaVinci Resolve, or equivalent design and video-editing tools.
• Production Skills: Practical knowledge of professional cameras, lenses, lighting equipment, microphones, gimbals, and advanced photography and videography techniques.
• Social Media Management: Proven track record in managing social media accounts, developing content calendars, and executing multi-platform campaigns.
• Digital Advertising & Analytics: Experience with Meta Business Suite, Meta Ads Manager, Google Ads, GA4, and other digital marketing reporting tools.
• Brand & Audience Insight: Strong understanding of branding principles, visual composition, storytelling, audience targeting, and social media trends.
• Language Proficiency: Ability to write, edit, and review professional content fluently in both Arabic and English.
• Operational Flexibility: Willingness to work on-site and travel to the factory, project sites, events, and photography locations as required to capture authentic content.

Preferred Qualifications

The ideal candidate may also possess the following attributes to further enhance their impact in the role:

• Bachelor’s degree or higher in Marketing, Communications, Graphic Design, Film Production, or a related discipline.
• Experience in the interior design, construction, or manufacturing sectors.
• Certifications in digital marketing, social media strategy, or multimedia production.
• Strong project management skills with the ability to handle multiple deadlines and priorities.
• Creative problem-solving mindset with a passion for innovation and continuous learning.