Social Media Marketing Specialist

About the Company

McDonald's Saudi Arabia, operated by Riyadh International Catering Corporation (RICC), holds exclusive franchise rights across the central, eastern, and northern regions of the Kingdom of Saudi Arabia. As a key contributor to the national economy, RICC is committed to supporting local suppliers and investing in the recruitment and professional development of the local workforce. Since its inception in 1993, McDonald's Saudi Arabia has been dedicated to delivering high-quality products while adhering to the highest food safety standards, both locally and internationally. The brand’s menu is thoughtfully designed to encourage balanced lifestyles among its customers.

Job Overview

The Social Media Marketing Specialist will play a pivotal role in executing comprehensive social media strategies, managing content and community engagement, and overseeing influencer collaborations for McDonald's and McCafé. This position is instrumental in enhancing brand visibility, fostering audience engagement, ensuring cultural relevance, and safeguarding the brand’s reputation across digital platforms. The ideal candidate will be a strategic thinker with a passion for digital innovation and a deep understanding of social media dynamics in the Saudi market.

Key Responsibilities

• Strategic Execution: Develop and implement social media strategies, content calendars, and platform-specific campaigns that align with annual marketing and brand objectives for McDonald's and McCafé.
• Content & Community Management: Oversee the day-to-day social media presence, ensuring consistent brand messaging, timely responses to audience interactions, and effective management of customer inquiries and complaints.
• Trend & Insight Analysis: Monitor social listening tools, market trends, cultural moments, and competitor activities to identify opportunities for brand engagement and growth.
• Influencer & Creator Partnerships: Lead the management of influencer relationships, content creators, and production activities, ensuring all collaborations are aligned with brand values and audience preferences.
• Cross-Functional Collaboration: Work closely with creative, social, media, and production agencies to deliver high-quality content and campaigns that resonate with target audiences.
• Performance Tracking & Reporting: Analyze social media performance metrics, including reach, engagement, sentiment, and share of voice, to provide data-driven recommendations for continuous improvement.
• Crisis Management: Support crisis and issue management initiatives by monitoring conversations, escalating concerns, and executing approved response protocols to protect brand reputation.

Experience & Qualifications

To excel in this role, candidates should possess:

• 2-4 years of hands-on experience in social media management, digital marketing, communications, or a related field.
• Proven track record in managing major social media platforms such as Instagram, TikTok, X (formerly Twitter), Snapchat, and YouTube.
• Strong background in community management, influencer marketing, content production, and campaign execution.
• Experience collaborating with agencies, vendors, creators, and external partners to meet defined KPIs, timelines, and budgets.
• Bachelor’s degree in Marketing, Communications, Media, Public Relations, or a related discipline.
• Professional certifications such as Meta Blueprint, TikTok Academy, Google Analytics, or equivalent are highly desirable.
• Fluency in both Arabic and English, with exceptional content creation and communication skills.
• Deep understanding of local culture, consumer behavior, digital trends, and the Saudi social media landscape.

Technical & Soft Skills

The successful candidate will demonstrate proficiency in the following areas:

• Social media strategy development and execution.
• Community management and audience engagement.
• Social listening, trend analysis, and social analytics.
• Content planning, copywriting, and editorial management.
• Influencer marketing and relationship management.
• Social media performance reporting and KPI analysis.
• Agency and vendor management.
• Crisis communication and social media issue management.
• Exceptional presentation, stakeholder management, communication, and organizational skills.