E-Commerce Marketing Specialist

About the Role

We are seeking a dynamic and results-oriented E-Commerce Marketing Specialist to join our team and play a pivotal role in driving traffic, engagement, and online sales for webook.com. This position is ideal for a strategic thinker with a passion for digital marketing, who thrives in a fast-paced environment and is eager to leverage data-driven insights to optimize performance. The successful candidate will be responsible for executing high-impact marketing campaigns, enhancing search visibility, and collaborating with cross-functional teams to deliver measurable growth in conversion rates and revenue.

Key Responsibilities

• Performance Marketing Leadership: Develop, launch, and optimize performance marketing campaigns across major digital advertising platforms, including Meta, Google, and other relevant channels. Focus on driving high-quality traffic and maximizing return on ad spend (ROAS) through targeted, data-informed strategies.
• SEO & SEM Optimization: Lead search engine optimization (SEO) initiatives to improve organic search rankings and visibility. Optimize product listings, landing pages, and content to enhance discoverability and user experience. Manage search engine marketing (SEM) campaigns to complement organic efforts and capture high-intent audiences.
• Campaign Coordination & Execution: Plan and execute promotional campaigns in alignment with the company’s marketing calendar, ensuring timely and cohesive brand messaging. Work closely with creative, content, and product teams to develop compelling assets and campaigns that resonate with target audiences.
• Performance Analysis & Reporting: Monitor and analyze key performance indicators (KPIs) such as traffic volume, click-through rates (CTR), conversion rates, and customer acquisition costs. Generate comprehensive weekly and monthly reports to provide actionable insights and recommendations for continuous improvement.
• CRM & Email Marketing Management: Develop and execute email marketing strategies focused on customer retention, re-engagement, and lifecycle management. Leverage CRM tools to segment audiences, personalize communications, and drive repeat purchases.
• Cross-Functional Collaboration: Partner with product, design, and content teams to ensure marketing initiatives are aligned with business objectives and customer needs. Provide strategic input to enhance product visibility and user engagement across digital touchpoints.

Requirements

• Bachelor’s degree in Marketing, E-Commerce, Business Administration, or a related field.
• Minimum of 2–4 years of hands-on experience in digital marketing, with a strong focus on e-commerce or performance marketing.
• Proven expertise in managing paid advertising campaigns using Google Ads, Meta Ads Manager, and other digital advertising platforms.
• In-depth knowledge of SEO principles, best practices, and tools, including experience optimizing e-commerce platforms and product listings.
• Familiarity with e-commerce CMS platforms and analytics tools to track performance and derive actionable insights.
• Strong analytical skills with the ability to interpret data, identify trends, and make informed, strategic decisions.
• Exceptional attention to detail, organizational skills, and the ability to manage multiple projects in a deadline-driven environment.
• Excellent communication and collaboration skills, with the ability to work effectively in a team-oriented, results-focused culture.