Marketing Assistant Manager

Position Overview

We are seeking a dynamic and results-driven Marketing Assistant Manager to join our team and play a pivotal role in shaping and executing our marketing and corporate communication strategies. This position is ideal for a proactive professional with a passion for brand development, media relations, and strategic marketing initiatives. The successful candidate will work closely with senior leadership to design, implement, and monitor comprehensive marketing campaigns while ensuring alignment with organizational goals and industry best practices.

Key Responsibilities

The Marketing Assistant Manager will be responsible for a wide range of activities designed to enhance our brand presence, drive customer engagement, and support business growth. Core responsibilities include:

• Strategic Marketing Initiatives: Collaborate in the end-to-end development of marketing initiatives, including market research, competitor intelligence, market segmentation, event management, and branding strategies. Contribute to the creation of data-driven marketing plans that resonate with target audiences and align with business objectives.
• Media Relations & Brand Management: Assist in crafting and executing media relations strategies to secure high-impact placements in print, broadcast, and digital platforms. Conduct brand image surveys to assess and analyze key performance metrics such as brand awareness, equity, consumer diagnostics, and perception. Provide actionable insights to refine branding strategies and enhance brand health.
• Team Leadership & Development: Train and mentor team members to cultivate a network of brand champions across the organization. Facilitate knowledge transfer regarding advertising policies, branding guidelines, and corporate communication standards to ensure consistency and adherence to established protocols.
• Communication Campaign Execution: Implement and oversee communication plans related to media relations, event management, digital marketing, and public relations. Consolidate and manage marketing and corporate communication materials, including published content, policy documents, competitor intelligence, and benchmark data. Coordinate with the Document Management Department to maintain an up-to-date and organized database.
• Intellectual Property Management: Oversee the centralization and management of intellectual properties (IPs) generated through corporate communication activities. This includes brand imagery, copyrights from advertising campaigns (e.g., TV, digital), software licenses, and database accesses, ensuring proper documentation and compliance.
• Operational Excellence: Manage day-to-day team operations within a defined scope, ensuring adherence to processes, accuracy, and efficiency. Communicate goals, plans, and budgets to junior team members to facilitate the successful execution of marketing and corporate communication projects within allocated resources.
• Performance Analysis & Reporting: Assist in monitoring, analyzing, and reporting PR results on a quarterly basis. Evaluate partnership, sponsorship, and advertising opportunities to identify strategic alliances that enhance brand visibility and market reach. Supervise trademark registration processes and maintain a comprehensive library of trademark documents.
• Cross-Functional Collaboration: Liaise with other supervisors and departments to build effective working relationships and identify synergies that drive collaborative success. Resolve non-routine queries related to marketing material development in compliance with organizational standards and industry best practices. Review technical reports and forward them to senior management for further analysis.

Qualifications & Experience

To excel in this role, candidates must possess the following qualifications and experience:

• Education: A Bachelor’s degree in Marketing, Public Relations, or a related field is required. A Master’s degree in Marketing or Public Relations is highly desirable and will be considered an added advantage.
• Professional Experience: Minimum of 4 to 6 years of relevant experience in marketing, market research, digital marketing, advertising, public relations, or related fields within the technology or telecommunications industry. Demonstrated success in designing and executing marketing campaigns is essential.
• Certifications: Professional certifications in marketing, digital marketing, or public relations are a plus and will be considered during the evaluation process.

Skills & Competencies

The ideal candidate will exhibit strong analytical, communication, and project management skills. Proficiency in market research tools, digital marketing platforms, and media relations strategies is critical. Additionally, the ability to work collaboratively in a fast-paced environment, manage multiple priorities, and deliver high-quality results is paramount. Attention to detail, creativity, and a customer-centric approach are essential traits for success in this role.