Digital Marketing Specialist

About Tamra Capital

Tamra Capital is a forward-thinking fintech start-up committed to transforming the financial services landscape through cutting-edge technology and data-driven solutions. Our mission is to create and deploy an innovative ecosystem of wealth management products and services designed to empower clients on their journey toward financial security and the realization of their wealth aspirations. At Tamra Capital, our purpose is to relentlessly innovate new solutions with the vision that "until everyone is invested."

Role Overview

We are seeking a strategic and results-driven Digital Marketing Specialist to lead our digital advertising initiatives. This role is ideal for a forward-thinking professional who thrives beyond mere campaign execution. You will oversee our digital advertising ecosystem, ensuring optimal performance through meticulous monitoring, strategic media optimization, and insightful data analysis. Your responsibilities will include identifying opportunities to enhance customer acquisition and business outcomes while collaborating closely with digital agencies and internal stakeholders. As a digital owner on the client side, you will interpret performance metrics, challenge recommendations, make data-informed decisions, and guarantee that our media investments deliver maximum value.

Key Responsibilities

• Digital Performance & Media Buying: Manage and optimize paid campaigns across major platforms, including Meta, Google, TikTok, X, Snapchat, and LinkedIn. Drive performance against critical KPIs such as Customer Acquisition Cost (CAC), Cost Per Acquisition (CPA), Return on Advertising Spend (ROAS), and conversion metrics. Scale high-performing campaigns, eliminate inefficient spending, and support strategic budget planning.
• Data & Performance Analysis: Transform campaign data into actionable insights spanning the entire marketing funnel—from reach and engagement to deposits and customer lifetime value. Track performance trends, provide clear explanations for fluctuations, and develop comprehensive reporting and dashboards to inform decisions on creative content, audience targeting, and budget allocation.
• Agency Management: Act as the primary liaison with digital agencies, providing daily performance oversight. Critically evaluate agency strategies, plans, and results, holding them accountable for execution excellence and spend efficiency. Contribute independent insights and recommendations rather than relying solely on agency reports.
• Innovation & AI: Stay ahead of emerging digital marketing trends and platform updates. Explore new channels and growth opportunities, and leverage AI and automation tools to enhance campaign monitoring, analysis, and overall operational efficiency.

Qualifications & Experience

• 3-5 years of hands-on experience in digital marketing, performance marketing, paid media, or media buying.
• Proven expertise in Meta Ads, Google Ads, and other leading digital advertising platforms.
• Strong understanding of media buying, budget allocation, campaign optimization, audience segmentation, attribution modeling, and conversion funnels.
• Exceptional analytical and problem-solving abilities, with a talent for translating data into strategic decisions.
• Commercial acumen with a deep understanding of KPIs such as CAC, CPA, ROAS, conversion rates, and marketing efficiency.
• Demonstrated experience in managing and collaborating with digital agencies.
• Outstanding communication, presentation, and stakeholder management skills.
• Proactive mindset with a natural curiosity and a relentless drive to improve performance.
• Meticulous attention to detail, enabling rapid identification of performance shifts and opportunities.
• Ability to thrive in a fast-paced, dynamic digital environment.
• AI proficiency and a genuine enthusiasm for leveraging AI to enhance digital marketing processes, from monitoring to optimization and productivity.
• Fluency in both Arabic and English.