Marketing Assistant Manager

Position Overview

We are seeking a dynamic and results-driven Marketing Assistant Manager to join our team and play a pivotal role in shaping our marketing and corporate communication strategies. This position is ideal for a proactive professional with a strong foundation in marketing, public relations, and brand management, eager to contribute to high-impact initiatives while supporting senior leadership in driving the organization’s growth. The successful candidate will oversee critical marketing functions, including campaign development, brand analysis, media relations, and document management, ensuring alignment with corporate objectives and industry best practices.

Key Responsibilities

Marketing & Corporate Communication Strategy

As a Marketing Assistant Manager, you will collaborate closely with senior management to design, implement, and monitor end-to-end marketing initiatives. Your responsibilities will include conducting market research, analyzing competitor intelligence, and segmenting target audiences to inform strategic decisions. You will also assist in the development of media relations strategies, aiming for high-impact placements in print, broadcast, and digital platforms to enhance brand visibility and reputation.

Brand Management & Analysis

Your role will involve conducting brand image surveys to evaluate and monitor the performance and health of our brand, including metrics such as awareness, equity, consumer diagnostics, and brand perception. You will train and mentor internal stakeholders to become “brand champions,” ensuring consistent adherence to branding policies and guidelines across the organization. Additionally, you will support non-complex branding initiatives, such as brand communication and image analysis, to maintain a cohesive and compelling brand identity.

Document & Intellectual Property Management

This position requires meticulous oversight of marketing and corporate communication materials, including published content, policy documents, competitor intelligence reports, and benchmark data. You will coordinate with the Document Management Department to ensure the database is regularly updated and accurate. Furthermore, you will centralize and manage all intellectual properties (IPs) generated or acquired through corporate communication activities, including brand imagery, copyrights from advertising campaigns, software licenses, and database accesses.

Team Leadership & Operational Excellence

In this managerial capacity, you will supervise day-to-day team operations, ensuring adherence to processes, accuracy, and efficiency. You will communicate goals, plans, and budgets to junior team members, fostering a collaborative environment that drives successful campaign execution within allocated resources. Your responsibilities will also include monitoring and analyzing public relations results on a quarterly basis, evaluating partnership and sponsorship opportunities, and overseeing trademark registration processes to protect our intellectual assets.

Stakeholder Collaboration & Compliance

As a Marketing Assistant Manager, you will act as a liaison between the marketing team and other departments, building effective working relationships and identifying synergies to enhance overall productivity. You will resolve non-routine queries related to marketing material development, ensuring compliance with established standards and best practices. Additionally, you will review technical reports related to marketing and corporate communications, forwarding them to senior leadership for strategic analysis and decision-making.

Qualifications & Experience

Education & Certifications

• Bachelor’s degree in Marketing, Public Relations, or a related field.
• Master’s degree in Marketing, Public Relations, or a related field (preferred).
• Relevant certifications in marketing, digital marketing, or public relations (a plus).

Professional Experience

• 4 to 6 years of progressive experience in marketing, market research, digital marketing, advertising, public relations, or related fields.
• Proven track record in the technology or telecommunications industry, with a deep understanding of market dynamics and consumer behavior.

Core Competencies

• Strong analytical and strategic thinking abilities.
• Excellent communication and interpersonal skills.
• Proficiency in project management and team leadership.
• Familiarity with marketing tools, CRM systems, and data analytics platforms.
• Ability to work under pressure and meet tight deadlines.