Trade Marketing Manager

Trade Marketing Manager – Drive Strategic Growth for Baazeem Trading Company’s Private Label Portfolio

At Baazeem Trading Company, we are a dynamic leader in the FMCG distribution sector across Saudi Arabia, specializing in the strategic management of diverse consumer brands through multiple high-impact sales channels. We are seeking a highly motivated Trade Marketing Manager to spearhead our trade marketing initiatives for our proprietary private label brands, ensuring sustained brand growth, enhanced market penetration, and optimized in-store performance.

In this pivotal role, you will play a critical part in shaping and executing data-driven trade marketing strategies that elevate our private label brands’ visibility, distribution, and commercial success. Collaborating closely with Sales, Category Management, and cross-functional teams, you will align trade activities with broader business objectives to strengthen our market position and drive measurable results across the Saudi FMCG landscape.

Key Responsibilities

As the Trade Marketing Manager, your responsibilities will include:

• Strategic Planning and Execution: Develop and implement comprehensive trade marketing strategies tailored to our private label brands, ensuring alignment with annual sales and brand growth targets.
• Channel-Specific Optimization: Design and execute channel-specific plans across Modern Trade, Traditional Trade, Wholesale, and other key distribution channels to maximize brand reach and impact.
• Promotion and Launch Management: Plan, coordinate, and execute high-impact promotions, trade activities, product launches, and in-store visibility initiatives to drive consumer engagement and sales.
• Distribution and Execution Excellence: Monitor and enhance the distribution, availability, and in-store execution of priority SKUs, ensuring adherence to merchandising standards and Perfect Store guidelines.
• Budget and ROI Analysis: Manage trade marketing budgets effectively while evaluating the return on investment (ROI) of promotional activities to optimize spend and performance.
• Market and Competitive Insights: Conduct in-depth analysis of sales performance, market trends, shopper behavior, and competitor activities to identify growth opportunities and refine strategies.
• Stakeholder Collaboration: Work seamlessly with Sales, Category Management, and other internal teams to align on assortment, pricing, promotions, and execution priorities, ensuring cohesive market strategies.
• Performance Monitoring: Track and ensure the effective implementation of trade plans in the market, addressing gaps and driving continuous improvement.

Qualifications and Experience

To excel in this role, you will bring:

• A Bachelor’s degree in Marketing, Business Administration, or a related field, complemented by a robust foundation in consumer goods or FMCG.
• Minimum 5 years of experience in Trade Marketing, with a proven track record in developing and executing high-impact trade strategies within the FMCG sector.
• Preferred experience managing private label or company-owned brands, demonstrating an ability to drive brand differentiation and market growth.
• A deep understanding of the Saudi FMCG market, including key sales channels, consumer dynamics, and regulatory considerations.

Key Skills and Competencies

Your success in this role will be underpinned by:

• Commercial Acumen: Strong analytical and commercial skills to interpret market data, identify trends, and make data-driven decisions.
• Channel Expertise: A nuanced understanding of shopper and channel dynamics to tailor strategies that resonate with target audiences.
• Promotion and Budget Management: Proven experience in managing trade promotions and budgets, ensuring optimal allocation and measurable outcomes.
• Negotiation and Stakeholder Engagement: Exceptional negotiation skills and the ability to build and maintain strong relationships with internal and external stakeholders.
• Technical Proficiency: Advanced proficiency in Excel and reporting tools to analyze performance metrics and generate actionable insights.
• English Proficiency: A strong command of English for effective communication across diverse teams and channels.

Join Baazeem Trading Company and take the lead in shaping the future of our private label brands through innovative trade marketing strategies. If you are passionate about driving commercial success and have a proven track record in FMCG trade marketing, we invite you to apply and be part of our dynamic team.