Director of Awareness, Communication & Beneficiary Support - Government Services | Saudi Arabia

Director of Awareness, Communication & Beneficiary Support – Government Services

Join a visionary organization at the forefront of government services and process facilitation, where strategic leadership in communication, awareness, and beneficiary support drives transformative impact. As the Director of Awareness, Communication & Beneficiary Support, you will shape the narrative, foster meaningful stakeholder engagement, and elevate service excellence to align with the organization’s ambitious strategic goals. This pivotal role demands a dynamic leader with a proven track record in crafting high-impact communication strategies, managing complex stakeholder relationships, and delivering exceptional beneficiary support—ensuring every initiative resonates, engages, and delivers measurable results.

In this influential position, you will oversee a comprehensive suite of functions, including media relations, government and international stakeholder engagement, multi-channel communication campaigns, and beneficiary support services. Your strategic vision will ensure all initiatives are executed with precision, consistency, and alignment to corporate priorities, fostering trust, transparency, and long-term stakeholder loyalty.

Key Responsibilities

At the helm of this critical function, your responsibilities will include:

• Strategic Leadership: Develop, refine, and implement a robust communication, awareness, and beneficiary support strategy that drives organizational objectives. Establish industry-leading frameworks, reporting standards, and governance protocols to ensure compliance, accountability, and continuous improvement.
• Campaign Excellence: Lead and manage high-impact communication campaigns across local and international audiences, leveraging diverse channels to maximize reach, engagement, and influence. Ensure messaging is cohesive, compelling, and tailored to resonate with target stakeholders.
• Stakeholder Relations: Cultivate and maintain strategic partnerships with government entities, international organizations, media outlets, and key influencers. Act as the primary liaison, fostering collaborative relationships that enhance the organization’s reputation and operational effectiveness.
• Messaging and Spokesperson Management: Oversee the development of key messaging frameworks and communication materials, ensuring alignment with organizational values and strategic objectives. Manage official spokespersons to represent the organization with authority, clarity, and credibility.
• Executive Insights: Deliver actionable intelligence through executive-level dashboards, campaign performance reports, and impact analyses. Provide data-driven recommendations to the CEO and Executive Committee, enabling informed decision-making and strategic alignment.
• Beneficiary Support Leadership: Direct the management of beneficiary support services, including complaints, inquiries, and prioritization, ensuring adherence to service level agreements (SLAs) and a commitment to excellence. Implement best practices to enhance beneficiary satisfaction and operational efficiency.
• Vendor and Service Provider Oversight: Manage external service providers responsible for awareness, communication, and beneficiary support, defining clear scopes of work and monitoring performance to ensure high standards are met.
• Compliance and Governance: Ensure all communication initiatives, documentation, approvals, and reporting processes align with internal policies, regulatory requirements, and industry best practices.
• Analytics and Measurement: Promote data-driven decision-making by tracking communication outcomes, engagement analytics, reach, and impact assessments. Continuously refine strategies based on performance insights to optimize results.
• Team Development: Lead, mentor, and empower the communication and beneficiary support team to build organizational capability. Foster a culture of innovation, collaboration, and professional growth.
• Change Management: Drive stakeholder alignment and effective change communication across business functions, ensuring seamless transitions and sustained engagement.
• Lessons Learned and Continuous Improvement: Track communication outcomes, beneficiary feedback, and operational lessons learned to refine processes and enhance service delivery over time.

Qualifications and Experience

To excel in this transformative role, we seek a seasoned professional with a proven expertise in communication, awareness, and beneficiary support. Your qualifications should include:

• Advanced Education: A Bachelor’s or Master’s degree in Media, Corporate Communication, Public Relations, Marketing, or a related field.
• Strategic Campaign Management: Extensive experience in designing, executing, and measuring the success of communication and awareness campaigns—both locally and internationally—across diverse audiences and platforms.
• Stakeholder and Government Relations: A strong track record of managing relationships with government entities, international organizations, media outlets, and influencers. Experience in navigating complex diplomatic and regulatory environments is highly valued.
• Messaging and Spokesperson Coordination: Proven ability to develop key messaging frameworks and manage official spokespersons to ensure consistent, authoritative, and impactful representation.
• Data-Driven Decision Making: Expertise in planning, measuring, and analyzing campaign performance, engagement metrics, and impact assessments. Ability to translate data into clear, executive-level reports and presentations.
• Beneficiary Support Expertise: Hands-on experience in managing beneficiary support services, including complaint resolution, inquiry prioritization, and adherence to SLAs. A commitment to delivering exceptional customer experiences is essential.
• Vendor and Service Provider Management: Experience in defining scopes of work, monitoring performance, and ensuring high standards among external service providers.
• Analytics and Measurement Tools: Proficiency in media analytics tools, engagement measurement platforms, and impact tracking methodologies to assess campaign effectiveness.
• Communication and Leadership Skills: Exceptional communication, negotiation, and relationship management abilities. Strong executive reporting skills to influence and align stakeholders at all levels.
• Multicultural and International Experience: Fluency in English and experience operating in international and multicultural environments. Familiarity with the direct Hajj model, pilgrim categories, and global stakeholder dynamics is a significant advantage.
• Professional Certifications: Preferred certifications in Corporate Communication, Public Relations, Marketing, or Customer Experience Management to further validate expertise.

This is more than a job—it’s an opportunity to shape the future of communication and beneficiary support in a dynamic, high-impact environment. If you are a strategic thinker with a passion for driving meaningful change, we invite you to bring your leadership to the forefront of this exciting challenge.