Digital Marketing Specialist

Digital Marketing Specialist – Elevate RJ’s Brand Presence in the Premium Home Textiles Market

At RJ, we redefine luxury through thoughtfully designed bath linens and accessories that seamlessly blend refined aesthetics with unmatched functionality. Our mission is to transform everyday routines into moments of indulgence, delivering hotel-quality comfort and durability for home and travel. As a Digital Marketing Specialist, you will play a pivotal role in shaping RJ’s digital strategy, driving brand awareness, and fostering meaningful customer engagement across online platforms. This is an opportunity to contribute to a dynamic, design-driven team that values innovation, precision, and impact in the premium home textiles industry.

Join us in Riyadh, Saudi Arabia, as we expand our digital footprint and connect with a discerning audience that appreciates excellence in both design and performance.

Key Responsibilities

In this full-time, on-site role, you will lead the execution of high-impact digital campaigns that amplify RJ’s brand narrative and drive measurable growth. Your strategic and creative approach will be instrumental in:

• Developing and optimizing comprehensive digital marketing strategies across social media, email, and emerging online channels to enhance brand visibility and customer loyalty.
• Managing and curating RJ’s social media presence, including content creation, scheduling, and community engagement, to foster authentic connections with our audience.
• Planning, executing, and refining targeted digital campaigns—from concept to performance analysis—to maximize ROI and align with RJ’s business objectives.
• Collaborating closely with cross-functional teams, including creative and product development, to ensure seamless alignment between digital initiatives and brand messaging.
• Monitoring and analyzing web and campaign data to derive actionable insights, identify trends, and recommend data-driven optimizations.
• Overseeing online promotions and ensuring consistent brand representation across all digital touchpoints to reinforce RJ’s premium positioning.
• Staying ahead of industry trends and competitor activity to propose innovative strategies that position RJ as a leader in the home textiles market.

What You’ll Bring to RJ

We are seeking a detail-oriented and results-driven Digital Marketing Specialist with a passion for storytelling and a proven track record in digital growth. Ideal candidates will possess:

• Proven expertise in social media marketing and online campaign management, with experience across platforms such as Instagram, Facebook, LinkedIn, and email marketing tools.
• Strong analytical skills in web analytics, data interpretation, and report generation to measure performance and guide strategic decisions.
• Exceptional communication and content creation abilities to craft compelling narratives that resonate with RJ’s audience and align with brand values.
• Relevant experience in e-commerce, retail, or consumer goods marketing, with a deep understanding of customer behavior and digital engagement strategies.
• Familiarity with SEO principles and a commitment to staying current with digital marketing trends and tools.
• A Bachelor’s degree in Marketing, Business, Communications, or a related field—or equivalent practical experience—to bring academic rigor to your strategic approach.
• The ability to thrive in a fast-paced, collaborative environment, managing multiple projects with precision and adaptability while contributing to RJ’s design-focused culture.

If you are a strategic thinker with a creative edge and a desire to make an impact in the premium home textiles space, we invite you to be part of RJ’s journey. Join us in Riyadh, where innovation meets luxury, and help us redefine the standards of everyday comfort.