Brand Marketing Manager

Brand Marketing Manager – Shape the Future of Living in the MENA Region

At Flow, we are pioneering a new paradigm in real estate—a seamless fusion of technology, design, and community that redefines how people live, work, and connect. More than just a real estate company, Flow is a dynamic ecosystem encompassing condominiums, hotels, multifamily residences, and office spaces, all centered around creating flexible, connected, and human-centered experiences. Our mission is rooted in fostering oneness: prioritizing our residents’ needs while cultivating meaningful connections among neighbors, the natural world, and the spaces they inhabit. We are building vibrant, purpose-driven communities where life, creativity, and innovation thrive in harmony.

As we expand our presence in the MENA region, we are seeking a visionary Brand Marketing Manager to lead our mobile-first, content-driven, and influencer-centric marketing strategy. This is a dynamic, hands-on role where you will translate regional marketing leadership’s vision into compelling, platform-native content that captivates audiences across Instagram, TikTok, YouTube, and LinkedIn. You’ll be the creative force behind Flow’s digital presence, turning strategic initiatives into engaging storytelling that resonates with both residents and aspirational communities.

Key Responsibilities

In this pivotal role, you will:

• Execute a data-driven social and content strategy for the MENA region, crafting platform-specific content—from short-form videos and Reels to behind-the-scenes storytelling—that stops the scroll and drives engagement.
• Lead content creation with a keen eye for authenticity, producing high-impact visuals and videos, including on-location shoots and event coverage, to showcase Flow’s unique lifestyle and community ethos.
• Collaborate with cross-functional teams to align content calendars, scheduling, and platform strategies, ensuring a cohesive and timely digital presence.
• Plan and execute high-quality photoshoots, managing vendor coordination, shot lists, and on-site production to deliver polished, brand-aligned visuals that reflect Flow’s premium lifestyle.
• Build and nurture influencer partnerships, from talent identification and negotiation to deliverable management and performance review, fostering long-term relationships with regional creators to amplify Flow’s reach.
• Leverage influencer events as content goldmines, capturing and distributing impactful moments that highlight Flow’s resident experiences and community values.
• Support the development of brand collateral, including toolkits, templates, sales materials, presentation decks, and signage, ensuring consistency and scalability across all marketing touchpoints.
• Drive B2B partnership initiatives by co-creating content, joint activations, and co-branded campaigns that strengthen Flow’s ecosystem of collaborators and stakeholders.
• Translate large-scale marketing campaigns into actionable content opportunities, ensuring every initiative aligns with Flow’s brand narrative and resonates with target audiences.
• Analyze performance metrics and provide actionable insights to leadership, continuously refining strategies based on data-driven trends and audience behavior.
• Manage timelines and budgets for owned activities, ensuring efficient execution while maintaining high standards of creativity and quality.

What You’ll Bring to the Table

We are looking for a strategic and creative marketing professional with:

• 5–8 years of hands-on experience in social media, content, or influencer marketing, with a proven track record in consumer branding—particularly within the MENA market.
• A portfolio or reel showcasing your personal content creation, with a focus on vertical video formats (e.g., TikTok, Instagram Reels) that demonstrate your ability to craft engaging, platform-native storytelling.
• Deep fluency in the MENA social landscape, including an understanding of how platforms like TikTok, Instagram, Snapchat, and YouTube operate uniquely in the region, along with an instinct for emerging trends.
• A bias for action, paired with a data-savvy mindset that balances creativity with measurable results.
• Excellent communication skills in both Arabic and English, enabling you to connect authentically with diverse audiences and stakeholders.

Nice to Have:

• Existing relationships with regional creators, agencies, or production talent that can accelerate collaboration and content production.
• Experience with paid social campaigns, analytics tools, or social listening platforms to optimize performance and ROI.
• Practical creator skills, including proficiency in editing tools like CapCut or Premiere Pro, with a strong sense of pacing, framing, and audio quality.

Flow is a fast-growing, venture-backed company backed by Andreessen Horowitz (a16z), the largest individual investment in the firm’s history. Since entering the MENA region in 2024 through the acquisition of nearly 1,000 residential units in Saudi Arabia, we have rapidly positioned ourselves as a leader in the Kingdom’s real estate sector. By joining our team now, you’ll be part of a transformative journey—helping to launch flagship communities, deliver unforgettable resident experiences, and redefine the concept of home in the region. This is more than a job; it’s an opportunity to shape the future of living.