Senior Media Analyst

Senior Media Analyst – Strategic Leadership in Media Relations and Brand Advocacy

In this dynamic and impactful role, the Senior Media Analyst will serve as a pivotal bridge between STC’s Corporate Communication team and global media outlets, shaping the narrative and safeguarding the brand’s reputation across all key platforms. Reporting directly to the management of Corporate Communication, this position demands a strategic mindset, exceptional analytical skills, and a deep commitment to fostering positive media engagement. The ideal candidate will drive proactive media relations initiatives, ensuring STC maintains a dominant presence in the telecommunications sector while mitigating risks associated with negative coverage.

As a key stakeholder in STC’s media strategy, you will play a critical role in amplifying the company’s voice through targeted news coverage across television, print, digital, and social media channels. Your responsibilities will extend beyond reactive crisis management to include the cultivation of long-term partnerships with international and local media outlets, positioning STC as a thought leader in the region. By monitoring media sentiment and providing timely, high-caliber responses to both positive and negative coverage, you will uphold the integrity of STC’s brand image while driving strategic alignment with corporate objectives.

Key Responsibilities

Collaborate with Corporate Communication to develop and execute comprehensive media strategies that resonate with diverse customer segments, leveraging multi-platform storytelling to enhance STC’s market position.

• Media Relations Leadership: Build and sustain enduring relationships with key journalists, news agencies, and broadcast networks—both locally and internationally—to secure favorable coverage and shape industry discourse in favor of STC.
• Brand Protection & Reputation Management: Act as the first line of defense against negative media narratives, delivering swift, data-driven rebuttals and corrective actions to preserve STC’s reputation and public perception.
• Strategic Reporting & Insights: Compile and present monthly performance reports to senior management, analyzing media coverage trends, sentiment analysis, and their impact on STC’s brand equity to inform future strategies.
• Executive Support & Event Coordination: Provide logistical and media support to the Group CEO and top executives during high-profile local and international events, securing prime TV placements, interviews, and stakeholder engagements to maximize visibility.
• Content Alignment & Collaboration: Partner with the Media Relations Content Support team to craft compelling press releases, interview talking points, and executive speeches, ensuring all materials adhere to STC’s brand guidelines and messaging standards.
• Annual Media Planning: Proactively coordinate with internal STC sectors to align media coverage needs with annual business objectives, ensuring consistent and impactful brand representation.

This role is ideal for a results-driven professional with a proven track record in media relations, particularly within the telecommunications or corporate communications space. Your ability to navigate complex stakeholder dynamics, analyze media landscapes, and deliver actionable insights will be instrumental in elevating STC’s global standing.

Qualifications & Experience

The successful candidate will possess:

• Minimum 2+ years of experience in media relations, public affairs, or corporate communications, with a preference for candidates with experience in large-scale organizations or the telecommunications industry.
• Deep expertise in media relations methodologies, crisis communication, and customer-centric storytelling.
• Industry acumen with a strong understanding of corporate communications, branding, and the evolving media landscape.
• Exceptional relationship-building skills to foster trust and collaboration with journalists, influencers, and media outlets.
• Analytical prowess to interpret media trends, measure impact, and derive strategic recommendations.
• Outstanding communication and presentation abilities to articulate STC’s message effectively across diverse audiences.
• Bachelor’s degree in Business Administration, Communications, Public Relations, or a related field. Advanced certifications in media relations or crisis management are a plus.

If you are a strategic thinker with a passion for shaping narratives and protecting brand integrity, we invite you to join STC’s leadership team and make a lasting impact on the company’s media presence.