Keemart -Marketing Manager——利雅得

Marketing Manager – Driving Brand Excellence at Keemart

Join Keemart as a visionary Marketing Manager in Riyadh, where you will play a pivotal role in shaping and elevating our brand presence in the dynamic Middle Eastern market. This is an opportunity to lead impactful brand initiatives, foster deep consumer engagement, and drive sustainable growth through strategic storytelling and cross-functional collaboration. If you are a seasoned marketing professional with a passion for brand-building, social impact, and data-driven innovation, we invite you to contribute your expertise to our mission of redefining retail experiences.

As the Marketing Manager at Keemart, you will be responsible for spearheading our brand’s narrative, ensuring it resonates authentically with our target audience while aligning with our long-term vision. This role demands a strategic mindset, creative flair, and a commitment to delivering measurable results across digital and traditional channels. You will work closely with cross-functional teams to ensure a cohesive brand experience, from product launches to community engagement initiatives, while leveraging data insights to refine our approach continuously.

Key Responsibilities:

In this dynamic role, your responsibilities will include:

• Brand Strategy & Equity Building: Develop and execute a comprehensive brand marketing strategy that reinforces Keemart’s positioning, core values, and long-term vision. Drive initiatives that strengthen brand trust, preference, and loyalty among consumers, ensuring our brand stands out in a competitive market.
• Content & Social Media Leadership: Lead the content strategy and operational management of our official social media platforms. Craft a compelling brand voice and tone that aligns with our values, while driving engagement, visibility, and favorability through high-impact content, strategic planning, and interactive community initiatives.
• Integrated Marketing Campaigns: Plan, coordinate, and deliver integrated marketing communication projects that span social media campaigns, content distribution, and both online and offline touchpoints. Ensure consistent brand messaging and impact across all consumer interactions, from digital platforms to physical retail spaces.
• CSR & Community Engagement: Take the lead in designing and executing Corporate Social Responsibility (CSR) and community programs that create meaningful social impact. Collaborate with local NGOs, government institutions, and community organizations to develop partnerships that align with Keemart’s purpose while enhancing our brand reputation.
• Cross-Functional Collaboration: Work seamlessly with user growth, digital marketing, product, and operations teams to embed brand strategy into every aspect of the customer journey. Align brand objectives with business goals to ensure a unified and impactful consumer experience.

Qualifications & Skills:

We are seeking a highly motivated and experienced professional with the following qualifications:

• Proven Marketing Expertise: At least 8 years of marketing experience, with a preference for candidates who have worked with international or regional brands. Experience in e-commerce, instant retail, FMCG, or new consumer brands is highly valued. Demonstrated success in systematic brand-building initiatives and large-scale marketing projects.
• Brand & Content Leadership: A strong brand-centric mindset with the ability to design communication strategies from both brand positioning and consumer psychology perspectives. Proven track record in brand content creation, social media management, and integrated communication campaigns, supported by measurable results and case studies.
• CSR & Social Impact Passion: A genuine interest in and understanding of CSR or social impact initiatives. Prior experience in planning, executing, or partnering on CSR or community projects is a significant advantage. Ability to connect long-term brand value with meaningful social contributions.
• Data-Driven Decision Making: A data-driven approach to evaluating brand and communication performance using relevant metrics. Skilled in analyzing insights and business feedback to optimize brand and content strategies for maximum impact.
• Cross-Cultural & International Exposure: Experience working in cross-cultural or cross-border environments, with the ability to adapt and thrive in diverse markets. Proficiency in delivering locally relevant brand communication tailored to regional audiences.
• Language Proficiency: Fluency in English is required. Proficiency in Arabic or prior experience in Middle Eastern markets is a strong asset, enhancing your ability to connect with local consumers and stakeholders.

If you are a strategic thinker with a passion for brand storytelling, community engagement, and driving business growth through innovative marketing, we encourage you to apply and be part of Keemart’s journey toward becoming a leading retail brand in the region.