Marketing Operations Specialist

Join HALA: Shaping the Future of Financial Services for SMEs

At HALA, we are pioneering a transformative shift in financial services across the MENAP region, dedicated to empowering Small and Medium Enterprises (SMEs) with innovative, technology-driven solutions. As a leading fintech player, we are redefining the landscape of financial operations, payments, and logistics, enabling merchants to thrive in the digital economy. With a presence in the UAE, Saudi Arabia, and Egypt, HALA is licensed by the Saudi Arabian Central Bank and continues to expand its footprint, offering cutting-edge tools that streamline payments, enhance sales management, and optimize operational efficiency.

We are seeking a dynamic and detail-oriented Marketing Operations Specialist to play a pivotal role in driving the success of our marketing initiatives. In this strategic position, you will be responsible for ensuring seamless execution, performance tracking, and compliance across our marketing campaigns, product launches, and customer engagement strategies. This role is ideal for a results-driven professional who thrives in a fast-paced, collaborative environment and is passionate about leveraging data and technology to enhance marketing efficiency.

Key Responsibilities

As our Marketing Operations Specialist, your responsibilities will include:

• Campaign Coordination: Lead the execution of high-impact marketing campaigns, promotions, and product launches tailored to both customer and merchant segments, ensuring alignment with business objectives and brand positioning.
• Cross-Functional Collaboration: Work closely with Product, Sales, Growth, Data, and Compliance teams to align marketing strategies with operational goals, ensuring cohesive campaign delivery and stakeholder buy-in.
• CRM and Automation: Manage customer relationship management (CRM) systems, marketing automation platforms, and segmentation strategies to enhance targeting precision and campaign effectiveness.
• Performance Analytics: Monitor and analyze campaign performance metrics, including acquisition, conversion, engagement, and product adoption, providing actionable insights to optimize future initiatives.
• Process Optimization: Identify opportunities to automate workflows, improve operational efficiency, and enhance marketing processes through innovative solutions and technological advancements.
• Compliance and Brand Standards: Ensure all marketing activities adhere to HALA’s brand guidelines, internal policies, and regulatory requirements, particularly in the context of KSA’s financial services framework.
• Vendor and Agency Coordination: Liaise with external partners, agencies, and vendors to support campaign execution, ensuring timely delivery and alignment with project timelines.
• Reporting and Documentation: Maintain up-to-date marketing dashboards, campaign calendars, and performance trackers, providing transparent reporting to leadership and stakeholders.

What You’ll Bring to the Team

We are looking for a candidate with a strong foundation in marketing operations, digital marketing, or a related field, coupled with a passion for fintech and financial services. Ideal candidates will possess:

• Education: A Bachelor’s degree in Marketing, Business Administration, Management Information Systems, Digital Marketing, or a related discipline. Relevant experience may also be considered in lieu of formal education.
• Experience: 2–4 years of hands-on experience in marketing operations, campaign management, CRM, growth operations, or digital marketing. Familiarity with fintech, payments, banking, e-commerce, or technology industries is highly preferred.
• Technical Proficiency: Fluency in both English and Arabic. Proficiency in CRM platforms, marketing automation tools, analytics software, and reporting dashboards (e.g., Excel, Google Sheets). Strong analytical skills to interpret campaign KPIs such as acquisition, conversion, engagement, retention, ROI, and product adoption.
• Core Competencies:
• Process Optimization & Innovation: Advanced proficiency in streamlining workflows and implementing scalable solutions.
• Collaboration & Stakeholder Engagement: Advanced ability to foster cross-functional partnerships and align teams toward shared goals.
• Strategic Thinking & Execution: Moderate proficiency in developing and executing data-driven marketing strategies.
• Business Acumen & Operational Efficiency: Moderate understanding of financial services, market trends, and operational best practices.

Why Join HALA?

At HALA, we foster a culture of innovation, diversity, and flexibility, offering a dynamic work environment that supports both in-office and hybrid models. Our commitment to your growth is unwavering—we provide competitive compensation packages, including equity opportunities, a generous annual learning stipend, and continuous professional development initiatives. Join a global team of over 30 nationalities, working across seven countries, and contribute to shaping the future of fintech in a high-growth industry.

We empower our team with autonomy, mentorship, and challenging objectives, trusting our specialists to drive impactful results. If you are eager to make a meaningful difference in the world of SME financial services and thrive in a collaborative, fast-paced environment, we invite you to be part of our journey. Your expertise and vision will help us redefine financial possibilities for merchants and businesses across the region.