Digital Marketing Manager

Digital Marketing Manager – Drive Growth & Innovation at HALA

At HALA, we are revolutionizing financial services for small and medium-sized enterprises (SMEs) across the MENAP region by delivering cutting-edge digital payment and operational solutions. As a leading fintech innovator licensed by the Saudi Arabian Central Bank, we empower merchants to thrive in the digital economy through seamless, scalable, and secure financial tools. Our mission is to build the future bank for SMEs, and we’re seeking a visionary Digital Marketing Manager to lead our high-impact digital acquisition strategy, optimize performance, and accelerate sustainable growth across our payment and merchant solutions.

This is more than a role—it’s an opportunity to shape the future of fintech marketing in a dynamic, fast-growing environment. You’ll leverage data-driven insights, innovative campaign strategies, and cross-functional collaboration to amplify HALA’s market presence, enhance customer acquisition, and drive measurable business outcomes. If you thrive in a fast-paced, results-oriented culture and are passionate about leveraging digital channels to transform financial services, we want you to join our team.

Key Responsibilities

As the Digital Marketing Manager, your strategic leadership will be pivotal in driving HALA’s digital growth initiatives. Your responsibilities will include:

• Strategic Digital Leadership: Develop and execute a comprehensive digital marketing strategy across SEM, paid social, display advertising, and emerging channels to maximize customer acquisition, engagement, and conversion. Own the end-to-end performance of digital acquisition funnels, from awareness and lead generation to conversion and activation.
• Performance Optimization: Manage and optimize digital marketing budgets with a focus on cost-per-acquisition (CAC), conversion rates, return on investment (ROI), and overall business performance. Continuously refine audience targeting, retargeting strategies, and A/B testing to enhance campaign effectiveness.
• Cross-Functional Collaboration: Partner closely with Product, Sales, Data, Creative, Marketing Operations, and Compliance teams to align digital marketing efforts with product launches, growth initiatives, and regulatory requirements. Ensure campaigns adhere to HALA’s brand standards while complying with KSA regulatory frameworks.
• Data-Driven Decision Making: Establish and monitor key performance indicators (KPIs), attribution models, and dashboards to track digital marketing success. Utilize advanced analytics tools to measure campaign performance, optimize conversion funnels, and collaborate with technology teams to enhance landing page experiences.
• Team & Agency Development: Lead and mentor the Digital Marketing team, fostering a culture of innovation and continuous improvement. Manage external agencies to ensure high-quality execution and align their capabilities with HALA’s evolving goals.
• Innovation & Growth: Identify and evaluate new digital channels, technologies, and growth opportunities tailored to HALA’s SME and merchant segments. Stay ahead of industry trends to position HALA as a leader in fintech marketing.

Why This Role Matters

Your work will directly impact HALA’s ability to scale its customer base, enhance merchant adoption, and solidify its position as a trailblazer in the fintech space. By driving high-performing digital campaigns, you’ll contribute to the company’s vision of empowering SMEs with the tools they need to succeed in a digital-first economy. This is a chance to make a tangible difference in the financial services landscape while growing your expertise in a collaborative, high-achieving environment.

What You’ll Bring to the Table

We’re looking for a dynamic and results-oriented professional with a proven track record in digital marketing and performance acquisition. Your ideal profile includes:

• Education: A Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field. Relevant experience may be considered in lieu of formal education.
• Experience: 5–6 years of hands-on experience in digital marketing, performance marketing, or paid media, with a strong focus on SEM, paid social, and retargeting strategies. Experience in fintech, payments, financial services, e-commerce, or technology is highly preferred.
• Technical Proficiency: Expertise in Google Ads, Meta Ads, SEM platforms, and digital analytics tools. Deep understanding of digital acquisition funnels, CAC, conversion optimization, attribution modeling, and ROI measurement.
• Language Skills: Proficiency in both Arabic and English to effectively engage with diverse stakeholders and markets.
• Core Competencies:
• Process Optimization & Innovation: Advanced proficiency in refining workflows and implementing innovative solutions to drive efficiency and growth.
• Collaboration & Stakeholder Engagement: Advanced ability to foster strong relationships and align efforts across cross-functional teams.
• Strategic Thinking & Execution: Moderate to advanced capability to develop and execute high-impact marketing strategies that deliver measurable results.
• Business Acumen & Operational Efficiency: Moderate proficiency in understanding business objectives and optimizing operations for sustainable growth.

If you’re ready to take on a challenging, high-impact role in a fast-growing fintech company, we invite you to join HALA and be part of a mission that’s reshaping the future of financial services for SMEs.