Social Media Marketing Specialist

Join Trademark Advertising™ as a Social Media Marketing Specialist

At Trademark Advertising™, we blend human creativity with cutting-edge AI to craft impactful brand experiences that resonate across digital landscapes. Since 2012, our agency has redefined brand storytelling through innovative strategies, seamless design, and data-driven insights. We empower brands to forge deeper connections with their audiences by leveraging technology, creativity, and precision. As a Social Media Marketing Specialist, you’ll play a pivotal role in shaping our clients’ digital presence, driving engagement, and amplifying brand impact in a dynamic, collaborative environment.

This is a full-time, remote position based in Riyadh, where your expertise will be instrumental in elevating brands through strategic social media initiatives. You’ll be part of a forward-thinking team that values innovation, measurable results, and a data-informed approach to storytelling.

Key Responsibilities

As the Social Media Marketing Specialist, your role will encompass a wide range of strategic and creative tasks designed to amplify brand visibility and foster meaningful audience interactions. Your day-to-day responsibilities will include:

• Strategic Content Planning: Develop and execute comprehensive social media strategies aligned with brand objectives, ensuring cohesive messaging across all platforms.
• Content Creation and Curation: Craft engaging, on-brand content—including posts, stories, and visuals—that captivates audiences and drives meaningful engagement.
• Performance Optimization: Leverage analytics tools to monitor key performance indicators (KPIs), track campaign success, and refine strategies for continuous improvement.
• Community Engagement: Actively manage audience interactions, respond to inquiries, and foster a vibrant online community that strengthens brand loyalty.
• Collaborative Campaign Execution: Work closely with cross-functional teams, including designers, copywriters, and account managers, to ensure seamless execution of social media campaigns.
• Paid Advertising Coordination: Support paid social media campaigns by aligning with best practices, optimizing ad spend, and maximizing return on investment.
• Trend Analysis and Insights: Stay ahead of industry trends, leverage data-driven insights, and recommend actionable strategies to enhance brand performance.

Your ability to balance creativity with analytical rigor will be essential in delivering campaigns that not only meet but exceed client expectations.

What You’ll Bring to the Table

We’re seeking a dynamic and results-driven professional with a passion for digital marketing and a proven track record of success in social media. Ideal candidates will possess:

• Proven Expertise in Social Media Marketing: A deep understanding of social media platforms, algorithms, and best practices to create compelling, high-impact content.
• Digital Marketing Mastery: Experience in developing and executing digital marketing strategies that drive engagement, conversions, and brand growth.
• Analytical Acumen: Proficiency in using social media analytics tools to measure performance, interpret data, and optimize campaigns for maximum effectiveness.
• Paid Advertising Knowledge: Familiarity with paid social advertising platforms and a strong grasp of ad targeting, bidding strategies, and performance metrics.
• Exceptional Communication Skills: The ability to articulate ideas clearly, collaborate effectively with teams, and maintain a polished, professional tone across all communications.
• Agency Experience: Prior experience working in an agency environment, particularly with diverse brands, is highly advantageous. Your ability to adapt to varying client needs and deliver under tight deadlines will be invaluable.
• Educational Background: A diploma or degree in Marketing, Communications, or a related field is preferred, though exceptional candidates without formal education but with relevant experience will also be considered.

At Trademark Advertising™, we thrive on innovation and collaboration. If you’re eager to make a meaningful impact in the world of digital marketing and are ready to take your career to the next level, we’d love to hear from you.

Join us in shaping the future of brand storytelling—where creativity meets strategy, and every campaign tells a compelling story.