Cluster Senior Marketing Manager B2B / Trade Marketing

Cluster Senior Marketing Manager B2B / Trade Marketing – Marriott Luxury Group

Join the prestigious Marriott Luxury Group as the **Cluster Senior Marketing Manager for B2B and Trade Marketing**, where you will drive impactful strategies to elevate the visibility and commercial success of our iconic luxury resorts in The Red Sea and AMAALA. This dynamic leadership role focuses on fostering strategic partnerships, crafting compelling campaigns, and delivering measurable results across high-value B2B and trade channels. As the bridge between global marketing excellence and local commercial objectives, you will shape the narrative of luxury travel, ensuring our portfolio remains a top choice for discerning travel advisors, tour operators, and distribution partners.

In this influential position, you will lead the development and execution of a cohesive B2B and trade marketing strategy that aligns with the commercial ambitions of each resort while amplifying the collective appeal of the Marriott Luxury Group. Your expertise will be instrumental in driving awareness, consideration, and advocacy among key luxury travel trade audiences—ultimately supporting revenue growth and positioning our destinations as must-visit destinations for the elite traveler.

Key Responsibilities

Your role will encompass a broad spectrum of strategic and operational responsibilities, ensuring our luxury resorts stand out in the competitive travel market:

• Strategic B2B and Trade Marketing Leadership
  Develop and implement an annual B2B and trade marketing plan that aligns with each resort’s commercial objectives, brand positioning, and priority source markets. Translate high-level commercial priorities into targeted marketing programs tailored for luxury travel advisors, tour operators, DMCs, consortia, wholesalers, and other key partners. Craft differentiated strategies for each property while identifying opportunities to promote the broader Marriott Luxury Group portfolio across The Red Sea and AMAALA.
• Data-Driven Campaign Planning
  Build a dynamic annual B2B marketing calendar that integrates key sales periods, market activations, trade events, product launches, seasonal campaigns, and destination milestones. Ensure that marketing investments are strategically aligned with measurable business objectives, maximizing ROI and commercial impact.
• Strategic Trade Partnership Development
  Collaborate closely with Sales teams to identify and cultivate high-value trade partners, developing joint marketing plans and co-marketing campaigns. Forge meaningful relationships with luxury tour operators, travel advisor networks, consortia, DMCs, airlines, and other strategic distribution partners. Design integrated partner campaigns that leverage compelling content, digital channels, targeted communications, and exclusive engagement opportunities to drive commercial success.
• Partner Evaluation and Activation
  Evaluate partnership proposals based on audience relevance, reach, commercial potential, brand alignment, and measurable return on investment. Manage dedicated trade marketing budgets, prioritizing partners and activities that deliver the highest impact. Develop innovative, value-added activations that differentiate our resorts beyond traditional rate-led promotions, enhancing their appeal to luxury travelers.
• Compelling B2B Campaigns and Content Creation
  Lead the creation of high-impact B2B marketing content and sales enablement materials, including trade toolkits, resort presentations, fact sheets, destination guides, itineraries, experience guides, newsletters, and digital partner assets. Design targeted campaigns that highlight the unique positioning, experiences, and commercial propositions of each property, emphasizing the broader destination experience—from wellness and gastronomy to nature, culture, marine adventures, and signature luxury programming.
• Collaborative Content Development
  Work seamlessly with creative, content, digital, and property marketing teams to ensure high-quality, up-to-date assets are available for trade partners across priority markets. Maintain consistency in messaging while preserving the distinct brand identity and positioning of each resort.
• Proactive Trade PR and Communications
  Partner with appointed PR agencies and Marriott Communications teams to develop and execute a proactive Trade PR strategy across priority markets. Provide strategic direction and content to amplify our resorts’ narratives in key trade publications, media outlets, and industry platforms.

This role offers a unique opportunity to make a significant impact in the luxury travel industry, blending strategic vision with hands-on execution. If you are a seasoned marketing professional with a passion for luxury travel and a proven track record in B2B and trade marketing, we invite you to join our team and help shape the future of Marriott Luxury Group in The Red Sea and AMAALA.