Assistant Manager - Strategy and Governance

Assistant Manager – Strategy and Governance

Join our dynamic team as an Assistant Manager – Strategy and Governance, where you will play a pivotal role in shaping and executing high-impact marketing strategies that drive organizational success. In this strategic position, you will collaborate closely with senior leadership to ensure that all marketing initiatives are aligned with business objectives, governed effectively, and delivered with precision. This is an opportunity to influence key decision-making processes, enhance operational efficiency, and foster a culture of accountability and continuous improvement within the marketing function.

As the bridge between strategic vision and tactical execution, you will be responsible for developing and refining robust frameworks that support data-driven decision-making. Your expertise will be instrumental in maintaining consistency across marketing functions while ensuring compliance with organizational policies, brand standards, and governance requirements. This role demands a strategic mindset, exceptional analytical skills, and the ability to translate complex insights into actionable strategies that resonate across all levels of the organization.

Key Responsibilities

In this dynamic role, your responsibilities will span strategic planning, governance oversight, performance management, and cross-functional collaboration. You will:

• Lead Strategic Development and Implementation: Act as a key contributor to the formulation and execution of the organization’s marketing strategy, ensuring that annual plans, initiatives, and tactical activities are cohesive, measurable, and aligned with broader business goals. Conduct in-depth market research, competitor analysis, and industry benchmarking to identify emerging trends, opportunities, and potential risks, providing actionable insights to inform strategic direction.
• Drive Marketing Governance: Design and maintain comprehensive governance frameworks, policies, and procedures that ensure marketing activities adhere to organizational standards, brand guidelines, and regulatory requirements. Establish and enforce consistent planning, reporting, and documentation protocols across all marketing functions, while monitoring compliance and addressing gaps or corrective actions promptly. Serve as the custodian of critical documentation, including strategies, plans, approvals, and key decisions, ensuring accessibility and accountability.
• Oversee Performance Management and Reporting: Develop and refine key performance indicators (KPIs) and performance measurement frameworks tailored to marketing objectives. Track progress against approved objectives, budgets, and timelines, consolidating updates from diverse teams to produce insightful dashboards and management reports. Leverage data analytics to identify trends, risks, and dependencies, offering strategic recommendations to enhance marketing effectiveness and operational efficiency.
• Facilitate Stakeholder Collaboration: Foster seamless collaboration with cross-functional teams, including Brand, Digital Marketing, Communications, Events, and Partnerships, to align strategic priorities and ensure cohesive execution. Liaise with corporate functions such as Finance, Procurement, Legal, and Risk to support governance requirements and approval processes. Lead planning workshops, governance meetings, and performance review sessions, preparing comprehensive meeting materials and documenting key decisions to drive accountability and action.
• Champion Continuous Improvement: Identify opportunities to optimize marketing planning, governance, and reporting processes, proposing innovative solutions that enhance consistency, efficiency, and scalability. Develop standardized tools, templates, and guidelines that elevate operational excellence and support knowledge-sharing initiatives. Benchmark governance practices against industry leaders to ensure alignment with best-in-class standards, contributing to the ongoing growth and capability development of the marketing function.

This role is ideal for a strategic thinker with a passion for driving organizational success through disciplined governance and data-informed decision-making. If you thrive in a collaborative, high-impact environment and are eager to make a meaningful contribution to our marketing strategy, we invite you to explore this exciting opportunity.