Marketing Director - MIXED USED REAL ESTATE

Marketing Director – Driving Vision and Growth for a Premier Mixed-Use Real Estate Portfolio

We are seeking a visionary Marketing Director to lead the strategic positioning, brand development, and market expansion of a dynamic mixed-use real estate platform in Saudi Arabia. This is a transformative leadership opportunity for a seasoned marketing professional with a proven track record in shaping high-impact campaigns, elevating brand equity, and driving sustainable growth across residential, commercial, and hospitality sectors.

In this pivotal role, you will spearhead the evolution of our marketing strategy, ensuring our developments resonate with target audiences while maximizing engagement, visibility, and commercial success. Your expertise will be instrumental in crafting compelling narratives that align with our portfolio’s unique value propositions—positioning each project as a landmark of innovation, luxury, and lifestyle excellence.

Key Responsibilities

As the Marketing Director, your strategic vision will define how we connect with stakeholders, from end-users to investors, across digital, social, PR, media, and experiential channels. Your leadership will ensure seamless integration of marketing initiatives with sales, development, and commercial teams to deliver cohesive, high-impact campaigns that accelerate project launches and portfolio growth. Key responsibilities include:

• Develop and execute a comprehensive marketing and brand strategy that elevates our portfolio’s market positioning and drives long-term brand loyalty.
• Lead the launch and promotion of large-scale mixed-use developments, ensuring each project is introduced with a compelling narrative that highlights its unique features, sustainability initiatives, and lifestyle benefits.
• Drive customer-centric insights and segmentation strategies to tailor messaging and engagement approaches, ensuring our marketing efforts align with evolving market trends and consumer preferences.
• Oversee integrated marketing campaigns across digital platforms, social media, public relations, traditional media, and experiential activations to maximize reach and impact.
• Manage agency partnerships, marketing budgets, and performance metrics to optimize ROI and ensure alignment with business objectives.
• Collaborate closely with senior leadership, development, and commercial teams to ensure marketing strategies support broader business goals and project timelines.
• Strengthen and refine both corporate and project-level brands, fostering a cohesive identity that reflects our commitment to quality, innovation, and sustainability.

Ideal Candidate Profile

We are looking for a strategic marketing leader with 10–12 years of progressive experience in high-impact roles, particularly within the real estate, property development, hospitality, retail, luxury, or consumer-facing sectors. Your background should demonstrate a proven ability to:

• Develop and implement successful marketing strategies for large-scale, high-profile projects or portfolios.
• Leverage expertise in brand management, digital marketing, communications, and integrated campaigns to drive measurable results.
• Navigate complex stakeholder dynamics, ensuring alignment between marketing, sales, and development teams.
• Deliver exceptional results in a fast-paced, dynamic environment with a focus on innovation and excellence.
• Ideally, you will have significant experience operating in Saudi Arabia, with a deep understanding of local market dynamics, cultural nuances, and regulatory landscapes.

The successful candidate will bring a blend of creative vision, analytical rigor, and operational excellence to this leadership role, helping us redefine the future of mixed-use real estate in the region.