Sr. Director, Marketing Services, KSA, Bahrain & Oman

Sr. Director, Marketing Services – KSA, Bahrain & Oman

Join Visa Saudi Arabia LLC as the **Sr. Director of Marketing Services**, where you will lead and drive transformative marketing strategies across the dynamic markets of **Kingdom of Saudi Arabia (KSA), Bahrain, and Oman**. In this pivotal role, you will shape the brand’s presence, foster customer engagement, and deliver measurable growth by leveraging data-driven insights and innovative campaigns. This position offers a unique opportunity to influence regional marketing initiatives, collaborate with cross-functional teams, and position Visa as a leader in digital payments and financial services across the GCC.

As the Sr. Director, you will oversee a high-impact portfolio, ensuring alignment with Visa’s global vision while tailoring strategies to the distinct cultural, economic, and consumer behaviors of each market. Your leadership will be instrumental in driving brand awareness, customer acquisition, and retention through integrated marketing programs, digital transformation, and strategic partnerships. This role demands a strategic thinker with a proven track record in scaling marketing operations, optimizing budgets, and delivering ROI across diverse geographies.

Key Responsibilities:

• Strategic Leadership: Develop and execute comprehensive marketing strategies for KSA, Bahrain, and Oman, ensuring cohesive brand messaging and market penetration while adhering to Visa’s global standards.
• Market Expansion: Identify growth opportunities in emerging sectors, such as fintech, digital wallets, and merchant adoption, and lead initiatives to accelerate market share in each territory.
• Cross-Functional Collaboration: Partner with sales, product, technology, and communications teams to align marketing efforts with business objectives, ensuring seamless execution of campaigns and digital innovations.
• Data-Driven Decision Making: Utilize advanced analytics and market intelligence to optimize campaigns, measure performance, and refine strategies for maximum impact and efficiency.
• Stakeholder Engagement: Represent Visa at high-level industry events, government forums, and partnerships to strengthen the brand’s reputation and foster strategic alliances.
• Team Development: Mentor and empower marketing teams across regions, fostering a culture of innovation, accountability, and continuous improvement.
• Regulatory Compliance: Ensure all marketing activities comply with local financial regulations, Visa policies, and ethical standards while navigating the evolving landscape of digital payments.

This role is ideal for a seasoned marketing executive with a deep understanding of **GCC markets**, a passion for digital transformation, and a commitment to driving sustainable growth. You will thrive in a fast-paced, collaborative environment where your strategic vision and operational excellence will make a tangible difference in shaping Visa’s future in the region.

If you are a results-oriented leader with a track record of scaling marketing functions in complex, multi-market environments, we invite you to contribute your expertise to Visa Saudi Arabia LLC and help redefine the future of financial services in the GCC.