Creative Lead – DTC & Performance Creative

Creative Leadership for Direct-to-Consumer Growth

We are seeking a dynamic and visionary Creative Lead – DTC & Performance Creative to drive impactful creative strategies in a rapidly expanding direct-to-consumer (DTC) landscape. This high-impact role is based in Saudi Arabia and focuses on shaping the creative vision that fuels customer acquisition, brand engagement, and revenue growth. As the driving force behind the creative engine, you will oversee a seamless workflow from ideation to execution, ensuring every creative asset is optimized for performance, quality, and scalability.

In this pivotal position, you will blend creative leadership with data-driven decision-making to elevate paid social campaigns across multiple platforms. Your expertise will bridge the gap between artistic innovation and measurable results, ensuring that every creative output aligns with business objectives. You will collaborate closely with strategists, designers, copywriters, and external agencies to refine and iterate on concepts that resonate with audiences while maximizing conversion rates and return on ad spend (ROAS).

Key Responsibilities

Your role will encompass a broad spectrum of responsibilities, ensuring that creativity and performance work in unison:

• End-to-End Creative Ownership: Lead the entire creative production lifecycle, from briefing and concept development to final delivery, quality assurance, and performance optimization. Manage priorities, timelines, and deliverables across internal teams and external agencies to ensure high-quality output that drives results.
• Agency and Partner Management: Foster strong relationships with external creative agencies and internal teams, conducting biweekly alignment meetings, setting clear expectations, and ensuring accountability for execution and performance. Act as a bridge between creative partners and business goals to streamline workflows and enhance collaboration.
• Strategic Briefing and Concept Development: Develop approximately 10 high-impact creative briefs per week, grounded in customer research, audience insights, competitive intelligence, and performance data. Craft compelling hooks, video concepts, user-generated content (UGC) ideas, and landing page designs that captivate and convert.
• Quality and Performance Oversight: Quality-check scripts, static concepts, video edits, and supporting research to maintain consistency and excellence. Analyze performance metrics such as hook rate, hold rate, click-through rate (CTR), cost per acquisition (CPA), ROAS, conversion rate (CVR), and revenue to identify trends and opportunities for continuous improvement.
• Actionable Feedback and Collaboration: Provide clear, constructive, and actionable feedback to strategists, editors, designers, copywriters, and agency partners. Foster a culture of iterative refinement to ensure that every creative asset is optimized for performance.
• Workflow and System Optimization: Implement scalable systems and workflows using tools like Notion to track creative production, manage deadlines, and ensure transparency across teams. Develop repeatable processes that turn creative learnings into measurable business outcomes.
• Data-Driven Insights and Reporting: Translate weekly performance data into actionable insights, team updates, and strategic recommendations. Identify high-performing creative formats, messages, and executions while testing new ideas to drive incremental growth.
• Cross-Functional Collaboration: Work closely with performance marketing, analytics, and business teams to align creative strategies with broader campaign goals. Continuously refine processes to enhance production efficiency, creative quality, and overall campaign success.

Why This Role Matters

This is more than just a creative role—it’s an opportunity to shape the creative direction of a high-growth DTC brand. Your influence will extend beyond pixels and platforms; you will directly impact customer acquisition, brand perception, and revenue growth. If you thrive in a fast-paced, data-informed environment where creativity and performance intersect, this is your chance to make a meaningful difference.

What We’re Looking For

We are seeking a seasoned professional with a proven track record in performance-driven creative leadership. Ideal candidates will possess:

• 4+ Years of Experience: Extensive experience in performance creative, creative production, or agency management, with a strong portfolio of successful campaigns across DTC, eCommerce, and direct-response marketing.
• Agency and Partner Expertise: Hands-on experience managing relationships with creative agencies, vendors, designers, copywriters, and content creators. Ability to hold partners accountable for delivering high-quality, performance-oriented work.
• Paid Social Creative Mastery: Deep expertise in developing paid social creative for platforms like Meta and TikTok, with a focus on hooks, storytelling, and conversion optimization.
• DTC and Performance Marketing Knowledge: A solid understanding of DTC/eCommerce dynamics, UGC strategies, and performance marketing principles. Familiarity with metrics such as CTR, CPA, ROAS, and CVR is essential.
• Data-Driven Creativity: Ability to connect creative decisions to performance outcomes, using data to inform iterative improvements and strategic recommendations.
• Project Management Skills: Proficiency in using tools like Notion to manage workflows, track progress, and ensure deadlines are met in a fast-moving environment.
• Communication and Leadership: Excellent written and verbal communication skills, with the ability to provide clear, concise feedback and collaborate effectively in asynchronous environments. Strong organizational skills and a proactive mindset are critical.
• Industry-Specific Experience (Preferred): Experience in health, wellness, supplements, fitness, or consumer health is a plus, as is managing multiple brands or agency relationships simultaneously.

If you are a creative leader passionate about driving growth through innovative and data-backed strategies, we invite you to join our team and help shape the future of our brand’s creative direction.