Marketing Director (Remote)

Marketing Director – Lead Demand Generation and Brand Strategy at a Data-Driven B2B Growth Leader

DemandFactor is a cutting-edge, data-centric B2B growth company dedicated to transforming how brands identify, engage, and convert their ideal customers. Specializing in full-funnel marketing strategies—spanning intent-based targeting, Account-Based Marketing (ABM), content syndication, and high-performance digital campaigns—we deliver measurable pipeline impact and scalable revenue growth. As we continue to expand our influence in the B2B landscape, we are seeking a visionary Marketing Director to architect, refine, and scale our marketing function from the ground up.

In this dynamic and high-impact role, you will serve as the strategic leader responsible for driving DemandFactor’s brand authority, demand generation initiatives, and digital performance—all while fostering a culture of innovation and data-driven decision-making. This is not just a managerial position; it’s an opportunity to shape the future of our marketing ecosystem, collaborate closely with cross-functional teams, and leave a lasting legacy on our growth trajectory.

Your Strategic Imperatives

As the Marketing Director, your responsibilities will be both expansive and transformative. You will:

• Define and Execute a Scalable Marketing Strategy: Develop and implement a cohesive, data-backed marketing strategy that aligns with DemandFactor’s business objectives, ensuring alignment across brand, demand generation, content, and digital performance initiatives.
• Lead High-Impact Demand Generation and ABM Programs: Oversee end-to-end demand generation campaigns, including intent-based targeting and Account-Based Marketing (ABM) strategies, to drive qualified leads and accelerate the sales funnel.
• Build a Powerful Brand and Content Engine: Elevate DemandFactor’s brand presence by creating compelling, high-value content that resonates with our target audience and positions us as industry thought leaders. This includes content syndication, thought leadership initiatives, and multi-channel storytelling.
• Collaborate Seamlessly with Sales: Partner closely with the Sales team to ensure alignment between marketing and revenue goals, leveraging data and insights to optimize the full customer journey and maximize pipeline impact.
• Drive Performance Through Analytics and Attribution: Monitor and analyze key marketing KPIs, attribution models, and ROI metrics to refine strategies, allocate budgets effectively, and demonstrate tangible business outcomes.
• Scale the Marketing Function: Build and mentor a high-performing marketing team, fostering a culture of accountability, creativity, and continuous improvement to support DemandFactor’s rapid growth.

Why Your Expertise Matters

We are looking for a seasoned marketing leader with 7–10+ years of proven experience in B2B marketing, with a deep expertise in demand generation, performance marketing, and growth strategies. Your track record should reflect:

• Measurable Pipeline and ROI Impact: A history of driving tangible business results, including lead generation, conversion rates, and revenue growth, through data-driven campaigns.
• Foundational Marketing Leadership: Experience in building marketing functions from inception, scaling teams, and establishing processes that deliver consistent, high-performance outcomes.
• Strategic and Analytical Acumen: The ability to translate complex data into actionable insights, optimize marketing spend, and adapt strategies in real-time to market dynamics.
• Leadership and Communication: Strong interpersonal skills to inspire teams, collaborate with stakeholders, and articulate marketing vision with clarity and conviction.
• Execution Excellence: A hands-on approach to campaign management, ensuring initiatives are executed with precision, creativity, and a focus on delivering results.

Join DemandFactor: Where Vision Meets Impact

At DemandFactor, we empower marketing leaders to take ownership of their roles while operating in an environment that values innovation, collaboration, and measurable success. This role offers:

• Full Ownership and Autonomy: The freedom to shape DemandFactor’s marketing strategy and direction, backed by a supportive leadership team and cutting-edge tools.
• A Data-Driven, Innovative Culture: A dynamic workspace where creativity and analytics converge to solve complex marketing challenges and drive growth.
• Flexibility and Remote Work: The ability to lead from anywhere, balancing professional excellence with a flexible, work-life integrated approach.
• High-Impact Leadership: The opportunity to make a lasting difference in how DemandFactor engages with customers, scales its operations, and redefines B2B marketing standards.

If you are a strategic marketing visionary with a passion for driving growth through data, creativity, and collaboration, we invite you to be part of DemandFactor’s journey. Together, we will elevate marketing as a revenue-generating powerhouse and set new benchmarks in the B2B space.