Director of Marketing

Director of Marketing – Drive Strategic Growth and Elevate Brand Leadership at Commence

At Commence, we are pioneering a new era of data-centric transformation, revolutionizing health outcomes and optimizing care delivery through innovative, technology-driven solutions. Our mission is to merge cutting-edge data analytics, advanced performance-enhancing technology, and clinical expertise to create a seamless pathway to superior healthcare. By fostering a culture of purpose, transparency, and clinical authority, we empower organizations to deliver more efficient, patient-centered care—transforming lives through smarter, data-backed decisions.

We are seeking a visionary Director of Marketing to lead our brand strategy, marketing operations, and demand generation initiatives. Reporting directly to the Chief Growth Officer, this executive will shape Commence’s market presence as the definitive leader in AI-enabled health services, spanning federal, commercial, and public health sectors. This is an opportunity to build and scale a high-impact marketing function within a dynamic, private equity-backed platform, ensuring every brand touchpoint, campaign, and strategic initiative drives measurable revenue growth and business development success.

Key Responsibilities

As the architect of Commence’s marketing strategy, you will:

• Define and refine the Commence brand across all channels—ensuring a cohesive visual identity, compelling voice, and differentiated market positioning as the company scales through organic growth and strategic acquisitions.
• Develop and execute an annual marketing strategy and budget aligned with corporate growth targets, pipeline objectives, and the broader corporate development roadmap, ensuring every dollar invested delivers tangible ROI.
• Lead, mentor, and scale the marketing and branding teams, fostering collaboration with external agencies and contractors while maintaining strict accountability for output quality and measurable impact.
• Drive demand generation and account-based marketing (ABM) for commercial health buyers—including payers, health systems, and insurers—while supporting federal capture efforts through targeted thought leadership, conference strategies, and tailored customer-facing collateral.
• Collaborate closely with business development and capture teams to produce high-impact, win-oriented content, such as capability statements, case studies, white papers, proposal support materials, and executive briefing assets that resonate with decision-makers.
• Position Commence’s proprietary technology platform and AI-driven capabilities with credibility, addressing the unique challenges of trust, compliance, and clinical rigor in the healthcare sector.
• Oversee the entire digital presence—website optimization, SEO/SEM strategies, social media engagement, email campaigns, and marketing analytics—while implementing disciplined measurement frameworks to track pipeline contribution and cost per opportunity.
• Lead public relations, analyst relations, and executive visibility programs, securing speaking engagements, awards, and earned media placements in federal health and health technology publications.
• Support mergers and acquisitions (M&A) activity by developing brand integration playbooks, executing rebranding initiatives for acquired companies, and providing strategic communications support during due diligence and post-close transitions.
• Ensure all marketing activities adhere to federal health contractor compliance standards, including accurate claims, protection of sensitive information, and appropriate handling of client references.

Qualifications

The ideal candidate will bring:

• 10+ years of progressive marketing experience, with 5+ years in a director-level or equivalent leadership role, demonstrating a track record of scaling marketing functions in high-growth environments.
• Proven expertise in marketing technology-driven or technology-enabled services to both federal/government and commercial sectors, with a deep understanding of the distinct rhythms and strategies required for each market.
• Extensive familiarity with federal market dynamics, including capture lifecycle management, GovCon media ecosystems, teaming-driven awareness campaigns, and the critical role marketing plays in supporting proposals and past performance narratives.
• A strategic mindset with the ability to translate complex health data and AI capabilities into clear, differentiated market narratives that resonate with stakeholders across the healthcare spectrum.
• Strong leadership skills to build and inspire teams, foster cross-functional collaboration, and drive performance through structured processes and measurable outcomes.
• Exceptional storytelling and content development abilities, with a focus on creating assets that educate, persuade, and convert decision-makers in both public and private sectors.
• A commitment to innovation and compliance, ensuring all marketing initiatives align with industry best practices while maintaining the highest standards of integrity and regulatory adherence.

If you are a results-driven marketing leader passionate about shaping the future of AI-enabled healthcare and driving transformative growth, we invite you to join Commence in redefining the standards of care delivery.