VP of Marketing

VP of Marketing – Drive Strategic Growth and Brand Leadership at Soraban

Join Soraban, a cutting-edge platform revolutionizing how accounting firms operate by integrating automation, AI-driven workflows, and modern tools into a seamless experience. As our VP of Marketing, you will play a pivotal role in shaping Soraban’s future, crafting a compelling brand narrative, and scaling our impact in a competitive market. This is an opportunity to lead a high-performing, customer-centric marketing function that aligns with our mission to empower accounting firms during their most critical moments—especially during peak seasons.

Soraban is seeking a visionary marketing leader who thrives at the intersection of technology and storytelling. You will own the end-to-end marketing strategy, leveraging data-driven insights to optimize performance, refine messaging, and drive measurable growth. This is a player-coach role where strategic vision meets hands-on execution, ensuring alignment across the organization while delivering impactful results.

Key Responsibilities

Your role will focus on three core pillars:

• Brand and Product Marketing: Elevate Soraban’s brand identity and product storytelling to resonate with our target audience. Transform complex capabilities into clear, differentiated messaging that drives engagement and conversion. Lead product launches, thought leadership initiatives, and sales enablement efforts to ensure consistency and impact across all customer-facing channels.
• Marketing Performance and Investment: Own the marketing-sourced and marketing-influenced pipeline, leveraging data to allocate resources strategically. Develop robust reporting frameworks to track channel performance, funnel metrics, and ROI. Optimize paid, organic, influencer, content, email, and event campaigns to maximize pipeline generation and return on investment.
• Team Leadership and Execution: Build and mentor a high-performing team of three, setting clear priorities and fostering a culture of accountability. Stay actively involved in campaign development, analysis, and execution while strategically leveraging external partners to extend the team’s capabilities.

Additionally, you will collaborate closely with Sales, Customer Success, and Product teams to align go-to-market strategies, integrate customer insights into product discussions, and coordinate product launches that drive acquisition, expansion, and renewal.

What Success Looks Like

By the end of your tenure, Soraban will have:

• A distinctive and compelling brand story that clearly differentiates us in the market.
• Marketing initiatives that accurately forecast and generate high-quality pipeline, contributing directly to our annual recurring revenue (ARR) targets.
• Channel investments grounded in performance data, ensuring every dollar spent delivers measurable ROI.
• Seamlessly coordinated product launches and go-to-market efforts that align with sales and customer success goals.
• A marketing team that operates with focus, accountability, and agility, consistently delivering on strategic objectives.

What We’re Looking For

We are searching for a seasoned marketing leader with:

• 8+ years of B2B SaaS marketing experience, including progressive leadership responsibilities in brand positioning, product marketing, and demand generation.
• Exceptional storytelling skills to simplify and communicate complex product capabilities in a compelling way.
• A data-driven mindset, with expertise in marketing metrics, attribution modeling, funnel performance, and ROI analysis.
• Experience using data to inform budget decisions and channel investments, ensuring strategic alignment with business goals.
• Hands-on proficiency with CRM platforms, marketing automation tools, and analytics platforms to drive performance and insights.
• A proven track record of leading and developing small teams, balancing strategic vision with tactical execution.
• Strong cross-functional leadership and executive communication skills to collaborate effectively with Sales, Product, and Customer Success teams.

Nice-to-Have Qualifications

While not required, experience in the following areas will be highly valued:

• Scaling a B2B SaaS company from early growth to maturity.
• Working in a founder-led sales environment, where marketing and sales are tightly aligned.
• Experience in the accounting, tax, fintech, or vertical SaaS industries, where seasonal demand and complex workflows are key considerations.
• Familiarity with HubSpot or similar marketing automation platforms.
• Experience with influencer marketing, AI-powered products, or seasonal business models.

Why Soraban?

At Soraban, you will have the opportunity to:

• Shape the narrative of how Soraban is perceived in the market and how our story is communicated to customers.
• Work directly with the CEO and leadership team, gaining meaningful ownership over the marketing function and its strategic direction.
• Drive impactful growth initiatives that align with our mission to transform accounting firms through innovation.
• Join a mission-driven team that values customer obsession, technology, and problem-solving.

This is more than a job—it’s a chance to make a lasting difference in how accounting firms operate and thrive. If you’re a marketing leader who is passionate about storytelling, data-driven decision-making, and scaling high-impact strategies, we’d love to hear from you.