Marketing Director (Remote)

Marketing Director – Drive Strategic Growth and Demand Generation for a Data-Driven B2B Leader

At DemandFactor, we empower forward-thinking B2B brands to accelerate growth through cutting-edge, data-driven demand generation strategies. As a Marketing Director in our remote-first environment, you will play a pivotal role in shaping and scaling our marketing function, ensuring we deliver measurable impact across the entire customer journey—from intent-based engagement to high-converting performance marketing. This is a dynamic, hands-on leadership opportunity for a seasoned marketer who thrives at the intersection of strategy, execution, and scalable growth.

DemandFactor specializes in full-funnel demand generation, leveraging intent-driven strategies, Account-Based Marketing (ABM), content syndication, and performance marketing to transform leads into pipeline-ready opportunities. As the Marketing Director, you will lead our team in crafting a cohesive, high-impact marketing strategy that aligns with business objectives while fostering innovation and operational excellence.

Key Responsibilities

You will own the end-to-end marketing strategy for DemandFactor, ensuring alignment with sales and broader business goals. Your leadership will drive the following critical initiatives:

• Strategic Leadership and Execution: Develop and implement a scalable marketing strategy that maximizes demand generation, brand visibility, and customer engagement across all touchpoints—from top-of-funnel awareness to bottom-of-funnel conversion.
• Demand Generation and Performance Marketing: Lead high-impact demand-gen campaigns, including ABM initiatives and performance-driven digital programs, to generate qualified leads and drive pipeline growth. Leverage data analytics to optimize spend, refine targeting, and enhance ROI.
• Brand and Content Development: Build a compelling brand narrative and create a robust content engine that resonates with our target audience. Oversee content creation, distribution, and syndication strategies to amplify thought leadership and drive engagement.
• Sales Collaboration: Partner closely with the sales team to ensure seamless alignment between marketing and revenue goals. Develop and execute strategies that nurture leads, accelerate the sales cycle, and close deals with precision.
• Analytics and KPI Management: Define, track, and analyze key marketing metrics to measure performance, attribution, and ROI. Utilize data insights to inform strategic decisions and continuously refine marketing tactics for optimal results.
• Team Building and Growth: Assemble, mentor, and lead a high-performing marketing team. Foster a culture of collaboration, innovation, and accountability to drive collective success and scale our marketing capabilities.

Why This Role Stands Out

DemandFactor offers a rare opportunity for a marketing leader to take full ownership of a dynamic, high-impact function in a fast-growing, data-centric organization. In this role, you will:

• Shape the Future of Marketing: Enjoy full autonomy to define and execute marketing strategies that align with DemandFactor’s vision and growth objectives.
• Drive Measurable Impact: Focus on outcomes that directly contribute to pipeline growth, revenue generation, and business scalability.
• Innovate in a Data-Driven Environment: Work within a culture that values analytics, experimentation, and continuous improvement to stay ahead of industry trends.
• Thrive in a Flexible, Remote Workplace: Enjoy the flexibility of a remote role while collaborating with a talented, distributed team.

Who You Are

We are seeking a results-driven marketing leader with a proven track record of success in B2B demand generation and performance marketing. Ideal candidates will possess:

• 7–10+ Years of B2B Marketing Experience: Deep expertise in demand generation, performance marketing, and growth strategies within a B2B context.
• Proven Pipeline and ROI Impact: A history of driving measurable results, including lead generation, conversion rates, and revenue growth through data-backed strategies.
• Foundational Marketing Leadership: Experience building and scaling marketing functions from the ground up, with a focus on operational efficiency and team development.
• Analytical and Strategic Acumen: Strong analytical skills to interpret data, derive actionable insights, and translate them into high-performing marketing tactics.
• Leadership and Communication: Exceptional communication skills to articulate vision, collaborate across teams, and inspire a culture of excellence.
• Execution Excellence: A hands-on approach to marketing with a commitment to delivering on strategic goals while maintaining agility and adaptability.

If you are a strategic thinker with a passion for driving growth through innovative marketing strategies, we invite you to join DemandFactor in shaping the future of B2B demand generation. This is more than a job—it’s an opportunity to lead with impact in a dynamic, data-driven environment.