Marketing Director (Remote)

Marketing Director – Drive Strategic Growth & Demand Generation for a Data-Driven B2B Leader

At DemandFactor, we empower forward-thinking B2B brands to accelerate growth through precision-driven demand generation. As a data-centric company, we specialize in delivering full-funnel marketing solutions—spanning intent-based targeting, Account-Based Marketing (ABM), content syndication, and high-performance digital campaigns—all aligned with measurable pipeline impact. We’re seeking a visionary Marketing Director to architect, refine, and scale our marketing function, ensuring every initiative drives tangible business results.

This is a dynamic, hands-on role where strategic leadership meets operational excellence. You’ll own the end-to-end marketing strategy, from brand storytelling and demand generation to performance optimization and team development. Your expertise will shape DemandFactor’s market presence while fostering seamless collaboration with sales, product, and revenue teams to maximize conversion and ROI.

What You’ll Achieve

DemandFactor thrives on impact, and so will you. In this pivotal role, you’ll:

• Define and execute a scalable marketing strategy that aligns with business objectives, leveraging data to refine messaging, targeting, and execution across all channels.
• Lead high-performance demand generation initiatives, including ABM campaigns, intent-based outreach, and digital performance marketing, ensuring each effort drives qualified leads and pipeline growth.
• Build a compelling brand narrative and content engine that resonates with B2B audiences, positioning DemandFactor as an industry thought leader while delivering measurable engagement and conversion.
• Collaborate closely with Sales to align marketing efforts with revenue goals, ensuring a cohesive full-funnel experience that nurtures prospects from awareness to close.
• Drive data-informed decision-making by monitoring KPIs, attribution models, and budget allocation to optimize performance and maximize ROI.
• Grow and mentor a high-performing marketing team, fostering a culture of innovation, accountability, and continuous improvement.

Why Your Expertise Matters

We’re looking for a seasoned marketing leader with a proven track record of delivering results in B2B demand generation. Ideal candidates bring:

• 7–10+ years of B2B marketing experience, with a deep focus on demand generation, performance marketing, and growth strategies.
• A history of driving measurable pipeline and ROI, backed by data-driven insights and a results-oriented mindset.
• Experience building marketing functions from the ground up, scaling teams and processes to support rapid business growth.
• Strong analytical and strategic acumen, coupled with exceptional leadership and communication skills to inspire teams and stakeholders.
• Execution excellence, with the ability to balance big-picture vision with tactical precision in a fast-paced environment.

Why DemandFactor Stands Out

Join a company where your leadership will make a real difference. At DemandFactor, you’ll enjoy:

• High-impact leadership with full ownership of marketing strategy and execution, allowing you to shape the future of our growth initiatives.
• Autonomy and innovation, backed by a data-driven culture that values creativity and experimentation.
• A flexible, remote-first workplace that prioritizes work-life balance and productivity without compromising collaboration.
• Opportunities to work with cutting-edge marketing technologies and industry-leading partners, ensuring you stay ahead of the curve.

If you’re a strategic thinker with a passion for B2B marketing and a proven ability to turn vision into revenue, we’d love to hear from you. DemandFactor is where ambition meets opportunity—let’s build something extraordinary together.