Director of Digital Marketing

Director of Digital Marketing – Lead the Future of Unified Digital Performance

At 321 The Agency, we redefine digital marketing by seamlessly integrating paid media and CRM/MarTech into a cohesive, high-performance funnel strategy. As a remote, AI-first agency, we empower brands in regulated industries—healthcare, insurance, legal services, home services, entertainment, and travel—to achieve measurable, data-driven results. If you thrive at the intersection of strategy and execution, where paid media and automation aren’t separate silos but two critical components of a unified growth engine, this is your opportunity to lead the charge.

We’re seeking a Director of Digital Marketing to architect and oversee our digital performance department—a role that demands both strategic vision and hands-on expertise. You’ll shape the agency’s operating model, elevate team capabilities, and ensure our clients’ digital strategies deliver unparalleled ROI. This isn’t just about managing campaigns; it’s about redefining how brands connect with audiences across the entire customer journey.

Why This Role Matters

As the leader of our Digital Marketing department, you’ll:

• Unify paid media and CRM into a seamless funnel strategy, ensuring every touchpoint—from first impression to conversion—is optimized for performance.
• Drive cross-disciplinary collaboration between paid media specialists and MarTech strategists, breaking down silos to create cohesive, high-impact campaigns.
• Set the standard for excellence in campaign workflows, QA processes, and platform governance, ensuring consistency and scalability across all client portfolios.
• Develop and mentor high-performing teams, fostering a culture of continuous learning and innovation in both paid media and marketing automation.
• Bridge strategy and execution, translating complex data insights into actionable tactics that align with client business objectives.

What You’ll Achieve

Your impact will be felt across every facet of our digital performance practice:

• Department Leadership & Growth
  Define the future of our digital team by establishing clear role scopes, skill development pathways, and staffing strategies to support scalable growth. Partner with leadership to align digital performance plans with broader client strategy, ensuring every initiative drives tangible business outcomes.
• Paid Media Mastery
  Own the agency’s paid media framework across Google Ads (Search, Display, YouTube, Performance Max, Demand Gen), Meta, LinkedIn, TikTok, and programmatic platforms. Develop cutting-edge audience strategies, campaign architectures, and attribution models that adapt to evolving privacy regulations and measurement challenges. Ensure compliance with regulated industries while maximizing performance—because great marketing shouldn’t compromise integrity.
• CRM & Funnel Optimization
  Leverage first-party data strategies to integrate CRM systems with paid media platforms, creating hyper-targeted retargeting and customer match lists that enhance conversion rates. Audit and refine marketing automation workflows to ensure they align with the full customer journey—from initial engagement to closed deal.
• Technology & Innovation
  Collaborate with 321 AIM, our proprietary performance marketing platform, to align paid media and lead generation infrastructure. Stay ahead of industry shifts—like iOS privacy updates and cookie deprecation—by implementing adaptive strategies that future-proof our clients’ digital presence.
• Client & New Business Impact
  Serve as the escalation point for complex digital challenges, ensuring seamless resolution across paid media, CRM, and cross-channel strategies. Bring your expertise to new business pitches and client strategy sessions, positioning 321 as the partner of choice for brands seeking data-driven, integrated digital solutions.

Who You Are

You’re a strategic thinker with a performance mindset, equally comfortable reviewing a High Level workflow as you are optimizing a Google Ads account. Your approach is holistic—you see the funnel, not just the channels. You thrive in regulated environments, where compliance and creativity coexist, and you’re passionate about turning data into actionable, high-impact campaigns. If you’re ready to lead a team that blends creativity with precision, and drive results that matter, we want to hear from you.

Join us in shaping the future of digital marketing—where every click, every automation, and every touchpoint works in harmony to deliver real business growth.