Director of Marketing

Director of Marketing – Strategic Leadership for Revenue Growth

We are seeking a dynamic and visionary Director of Marketing to drive the strategic direction of our marketing initiatives, ensuring alignment with business objectives and maximizing revenue opportunities for our premier property in Detroit, Michigan. In this pivotal leadership role, you will oversee the development, execution, and optimization of comprehensive marketing strategies that elevate brand presence, enhance customer engagement, and deliver measurable results. Reporting directly to the Vice President of Sales and Marketing, you will collaborate closely with cross-functional teams—including Sales, Revenue Management, and Executive Leadership—to create cohesive, data-driven campaigns that position our property as a market leader.

As the architect of our marketing vision, you will lead a high-performing team of marketing professionals, fostering a culture of innovation and accountability. Your expertise will be instrumental in crafting annual marketing plans that balance short-term impact with long-term growth, while ensuring every initiative—from digital campaigns to partnerships—reflects our brand’s integrity and drives revenue performance. This role demands a strategic thinker with a proven track record in hospitality marketing, a keen eye for emerging opportunities, and the ability to translate complex data into actionable insights for stakeholders.

Key Responsibilities

Your responsibilities will span the full spectrum of marketing leadership, including:

• Strategic Planning and Execution: Develop and oversee the implementation of overarching marketing strategies that align with hotel goals, ensuring alignment with annual budgets and revenue targets. Partner with the General Manager and Revenue Management to refine promotional strategies, repositioning efforts, and demand-generation initiatives that maximize occupancy and revenue per available room (RevPAR).
• Digital and Brand Leadership: Manage all digital touchpoints—including the property website, third-party channels, and social media—to maintain a cohesive brand voice and elevate customer experience. Oversee SEO optimization, content development (e.g., photoshoots), and OTA (Online Travel Agency) strategies to enhance visibility and conversions.
• Performance Analytics and Reporting: Regularly analyze campaign performance, financial accruals, and market trends to provide actionable insights to leadership. Present clear, data-backed recommendations to stakeholders, adjusting strategies in real-time to capitalize on opportunities and mitigate risks.
• Partnership and Collaboration: Foster strategic alliances with external partners, CVBs (Convention & Visitors Bureaus), and third-party platforms to expand market reach. Collaborate with Revenue Management to refine promotional tactics and cluster marketing strategies, ensuring consistency across multiple properties if applicable.
• Team Leadership and Development: Lead a team of marketing professionals, mentoring talent and driving excellence in campaign execution. Act as the brand guardian, ensuring all marketing collateral adheres to brand guidelines and reinforces our competitive positioning.
• Financial and Operational Oversight: Reconcile monthly marketing plans with financial forecasts in conjunction with the Director of Finance. Monitor media investments and partnership deliverables to ensure alignment with strategic objectives.

This is an exceptional opportunity for a seasoned marketing professional to make a lasting impact on a dynamic hospitality brand. If you are passionate about driving revenue growth through innovative marketing strategies and thrive in a collaborative, results-driven environment, we invite you to join our team and help shape the future of our property’s success.

Candidate Profile

We are looking for candidates who meet the following criteria:

• Education: A 2-year degree from an accredited university in Business Administration, Sales, or a related field with 2 years of experience in Hospitality Sales, Spa Sales, or a comparable professional area; or a 4-year bachelor’s degree in Business Administration, Sales, or a related major with 1 year of relevant experience.
• Experience: Proven success in developing and executing marketing strategies within the hospitality industry, with a strong focus on revenue generation, brand management, and digital marketing. Experience in leading cross-functional teams and collaborating with leadership to achieve business objectives is essential.
• Skills: Exceptional analytical and problem-solving skills, with the ability to interpret market data and translate it into strategic action. Strong communication and presentation skills to articulate insights to stakeholders at all levels. Proficiency in marketing automation tools, CRM systems, and digital analytics platforms is a plus.

Join us in creating unforgettable guest experiences and driving sustainable revenue growth in one of Detroit’s most vibrant hospitality environments.