MARKETING DIRECTOR

MARKETING DIRECTOR – Drive Strategic Growth and Elevate Brand Leadership at KENTECH Consulting Inc.

At KENTECH Consulting Inc., we are pioneers in the background technology screening industry, renowned for groundbreaking innovations like eKnowID.com—the first-of-its-kind consumer background checking system—and ClarityIQ, a cutting-edge investigative case management platform. Our mission is to empower organizations worldwide with clear, data-driven hiring decisions, and we are seeking a visionary Marketing Director to spearhead the expansion of our new product division and propel our brand to unprecedented heights.

As a hands-on, results-driven leader, you will play a pivotal role in shaping the future of background investigations by developing and executing high-impact marketing strategies that generate multi-million-dollar revenue and amplify our digital presence. This is an opportunity for a strategic thinker and execution powerhouse who thrives in scaling brands, optimizing inbound marketing, and fostering exponential growth—transitioning from external agency partnerships to building and leading a high-performing, in-house marketing team.

We are looking for a data-driven marketing leader with a proven track record in HubSpot inbound marketing, digital growth hacking, and B2B/B2C engagement strategies. If you are passionate about leveraging innovative tactics to drive measurable results and have a history of quantifiable revenue growth, we want you to join our mission.

Key Responsibilities

Your role will be multifaceted, requiring both strategic foresight and operational excellence. Here’s what success looks like:

• Strategic Leadership & Market Expansion: Develop and refine our go-to-market strategy for investigative background screening solutions, defining customer segmentation, positioning, and messaging to resonate with our target audience. Establish and monitor key performance metrics (CPA, ROAS, CTR, MQLs, conversion rates, NPS) to ensure alignment with business objectives. Identify and capitalize on emerging marketing channels, partnerships, and sponsorships to broaden our brand’s reach and influence.
• Inbound & Digital Marketing Execution: Lead the optimization of HubSpot-driven inbound marketing strategies to generate $2M+ in revenue. Oversee content marketing, SEO, and paid advertising campaigns to attract high-quality leads. Design and execute multi-channel marketing initiatives across LinkedIn, Google Ads, Facebook, Twitter, YouTube, and TikTok, ensuring seamless engagement with both B2B and B2C audiences. Implement sophisticated lead generation strategies that convert visitors into loyal customers, while managing email marketing, automation workflows, and audience segmentation. Continuously refine our website UX, conversion funnels, and content strategy through A/B testing and performance analytics.
• Public Relations & Brand Amplification: Act as the brand ambassador, ensuring cohesive and compelling messaging across all platforms. Craft and oversee press releases, blog posts, and thought leadership content that positions KENTECH as an industry leader. Secure media coverage and industry recognition through proactive PR outreach, while identifying strategic networking and sponsorship opportunities to enhance our visibility.
• Leadership & Team Development: Transition from agency collaboration to building and leading a high-performing internal marketing team, including content creators, designers, and digital marketers. Hire, mentor, and manage talent to foster a data-driven, results-oriented culture. Collaborate closely with sales, product, and executive teams to align marketing initiatives with overarching business goals. Hold the team accountable for achieving marketing performance and growth KPIs, ensuring continuous improvement and scalability.

At KENTECH, we embody core values that drive our success: Customer Focused, Growth Minded, Fact Finders, and Community Partnerships. We seek a leader who shares these values and is eager to contribute to a dynamic, high-impact environment where every effort directly influences our customers and the future of background investigations.

If you are a strategic visionary with a passion for scaling brands and driving revenue through innovative marketing tactics, we invite you to be part of our journey. Join us in making a lasting impact on the industry and shaping the next evolution of background screening solutions.