Marketing Director (Remote)

Marketing Director – Lead Strategic Growth and Demand Generation for a Data-Driven B2B Leader

DemandFactor is a cutting-edge, data-centric B2B growth and demand-generation powerhouse, dedicated to empowering brands with precision-driven strategies that identify, engage, and convert their ideal customers. Specializing in full-funnel marketing—spanning intent-based targeting, Account-Based Marketing (ABM), content syndication, and high-performance digital campaigns—we deliver measurable pipeline impact and scalable revenue growth. As a remote-first organization, we thrive on innovation, collaboration, and results, fostering an environment where strategic vision meets execution excellence.

We are seeking a dynamic and results-driven Marketing Director to architect, scale, and elevate our marketing function. This is a pivotal, hands-on role that demands both strategic foresight and operational expertise, requiring ownership of brand positioning, demand generation, content creation, digital performance, and cross-functional alignment. The ideal candidate will not only drive impactful campaigns but also build a high-performing marketing team capable of sustaining growth in a competitive B2B landscape.

Key Responsibilities

In this transformative role, you will:

• Define and Execute a Data-Driven Marketing Strategy: Develop and implement a cohesive, high-impact marketing strategy aligned with DemandFactor’s business objectives, ensuring every initiative contributes to pipeline growth and revenue acceleration.
• Lead Demand Generation and Performance Marketing: Oversee end-to-end demand-gen programs, including ABM initiatives, intent-based targeting, and performance-driven digital campaigns, leveraging advanced analytics to optimize ROI and conversion rates.
• Build a Powerful Brand and Content Engine: Establish a compelling brand narrative and curate high-impact content that resonates with target audiences, positioning DemandFactor as a thought leader in B2B growth and demand generation.
• Foster Seamless Sales-Marketing Alignment: Collaborate closely with the Sales team to ensure alignment across the entire customer journey, from lead generation to conversion, driving cohesive, data-backed strategies that maximize funnel performance.
• Drive Metrics and Budget Management: Monitor and analyze key marketing KPIs, attribution models, and budget allocation to ensure cost efficiency, scalability, and continuous improvement in campaign performance.
• Scale and Empower the Marketing Team: Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, accountability, and continuous learning to support long-term growth.

Why You’ll Thrive Here

DemandFactor offers an unparalleled opportunity for a strategic marketing leader to make a tangible difference in a fast-paced, results-oriented environment. This role provides:

• Full Ownership and Autonomy: Shape the future of DemandFactor’s marketing function with the freedom to innovate, experiment, and implement strategies that drive measurable success.
• High-Impact Leadership: Lead with influence, leveraging your expertise to elevate brand authority, demand generation, and revenue growth across the organization.
• A Data-Driven, Innovative Culture: Work in a collaborative ecosystem that values data, creativity, and continuous optimization, where your strategic insights directly impact business outcomes.
• Flexible, Remote Work Environment: Enjoy the flexibility of a remote-first workplace, balancing professional growth with a sustainable, work-life integrated lifestyle.

What We’re Looking For

We are seeking a seasoned marketing professional with:

• 7–10+ Years of B2B Marketing Expertise: Proven experience in demand generation, performance marketing, and growth-driven strategies within the B2B space.
• Measurable Pipeline and ROI Success: A track record of delivering quantifiable results, including pipeline contribution, conversion rates, and revenue growth through data-backed campaigns.
• Foundational Marketing Leadership: Experience building and scaling marketing functions from the ground up, with a focus on operational efficiency and team development.
• Strategic and Analytical Acumen: Strong ability to interpret complex data, identify trends, and translate insights into actionable strategies that drive business impact.
• Leadership and Communication Excellence: Exceptional interpersonal skills, with the ability to inspire and align cross-functional teams, stakeholders, and partners toward shared goals.
• Execution-Driven Mindset: A proactive, detail-oriented approach to campaign management, budget oversight, and performance optimization.

If you are a strategic marketing leader passionate about driving growth through innovative, data-driven initiatives, we invite you to join DemandFactor in shaping the future of B2B demand generation. Let’s build something extraordinary together.