Marketing Director (Remote)

Marketing Director (Remote) – Drive Strategic Growth and Demand Generation at DemandFactor

DemandFactor is a cutting-edge, data-driven B2B growth and demand-generation powerhouse, dedicated to helping forward-thinking brands identify, engage, and convert their next generation of high-value customers. Specializing in full-funnel strategies that span intent-based marketing, Account-Based Marketing (ABM), content syndication, and high-performance digital campaigns, we deliver measurable pipeline impact and scalable revenue growth. As we continue to expand, we are seeking a dynamic and visionary Marketing Director to architect, refine, and scale our marketing function—bridging the gap between strategy and execution to propel DemandFactor to new heights.

This is a pivotal, hands-on role that demands both strategic foresight and operational excellence. The ideal candidate will lead our brand narrative, optimize demand-generation initiatives, and cultivate a high-performing content engine while fostering seamless collaboration with sales to drive cohesive, results-driven campaigns. You will be responsible for setting and achieving key marketing KPIs, leveraging data-driven insights to refine performance, and building a high-caliber team capable of scaling our impact across the entire customer journey.

What You’ll Achieve

In this influential role, your responsibilities will include:

• Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with DemandFactor’s growth objectives, ensuring every initiative is data-backed, innovative, and aligned with business goals.
• Demand Generation & Performance: Lead high-impact demand-gen campaigns, ABM initiatives, and digital performance programs that drive pipeline velocity and conversion rates. Utilize advanced analytics to refine targeting, messaging, and attribution models for maximum ROI.
• Brand & Content Excellence: Elevate DemandFactor’s brand presence by crafting compelling narratives and high-impact content that resonates with our target audience. Build a scalable content engine that fuels engagement, thought leadership, and customer acquisition across multiple channels.
• Sales Synergy: Partner closely with the sales team to align marketing efforts with revenue goals, ensuring seamless handoffs and maximizing the full-funnel impact of our campaigns.
• Performance & Budget Management: Monitor and optimize marketing KPIs, attribution models, and budget allocation to ensure cost efficiency and scalability. Drive continuous improvement through rigorous analysis and iterative testing.
• Team Development: Build and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability. Provide leadership and mentorship to drive individual and team growth while scaling operational capabilities.

Why You’ll Thrive Here

DemandFactor offers an unparalleled opportunity for a marketing leader who thrives in a fast-paced, data-driven environment. This role provides:

• High-Impact Leadership: Full ownership and autonomy to shape the marketing function, driving strategic initiatives that directly impact revenue and brand authority.
• Scalable Influence: The chance to build and refine marketing processes from the ground up, ensuring long-term scalability and adaptability in a rapidly evolving landscape.
• Data-Driven Innovation: A collaborative culture that values analytical rigor, experimentation, and creative problem-solving to stay ahead of industry trends.
• Flexible & Remote Work Environment: Enjoy the flexibility of a fully remote workplace, allowing you to balance professional excellence with personal well-being.

Who You Are

We are seeking a seasoned marketing professional with:

• 7–10+ Years of B2B Marketing Expertise: Proven experience in demand generation, performance marketing, and growth strategies within the B2B space.
• Measurable Success: A track record of driving tangible pipeline growth, optimizing ROI, and delivering data-driven results that align with business objectives.
• Foundational Leadership: Experience building and scaling marketing functions, from initial setup to full operational maturity, with a focus on team development and process optimization.
• Analytical & Strategic Mindset: Strong ability to interpret complex data, derive actionable insights, and translate them into strategic initiatives that move the needle.
• Exceptional Communication & Execution: A knack for clear, persuasive communication—both internally and externally—and the discipline to execute on ambitious goals with precision.

If you are a results-driven marketing leader passionate about shaping the future of B2B growth, we invite you to join DemandFactor in redefining what’s possible in demand generation. Let’s build something extraordinary together.