Director of Marketing, Australia

Director of Marketing, Australia – Drive Strategic Growth and Marketplace Expansion

Join Turo Australia as the **Director of Marketing**, where you will lead a dynamic and high-impact marketing function to accelerate growth, strengthen brand presence, and optimize the two-sided marketplace for both guests and hosts. This pivotal role demands a strategic, data-driven leader with a proven track record in scaling digital-first businesses, managing cross-functional partnerships, and delivering measurable commercial results. Reporting directly to the Managing Director, Australia, you will shape the future of Turo’s Australian market while aligning with global initiatives to ensure cohesive, high-performance execution.

As the commercial and operational leader of marketing for Turo Australia, you will oversee the full growth funnel—from brand positioning to demand and supply-side strategies—while ensuring alignment with Board targets, financial accountability, and long-term profitability. This is an opportunity to drive transformative impact during a critical phase of expansion, blending strategic vision with hands-on execution to foster a culture of innovation and accountability.

Key Responsibilities

Your role will encompass a broad spectrum of strategic and operational leadership, including:

• Brand and Marketplace Leadership: Develop and execute a compelling brand strategy that resonates with Australian audiences, leveraging media, influencer partnerships, PR, and digital activations to build trust and differentiate Turo in a competitive market. Localize the global brand platform while maintaining consistency, ensuring messaging aligns with local cultural nuances and competitive dynamics.
• Demand-Side Growth: Design and implement data-driven guest acquisition and retention strategies across all channels—paid media, organic growth, partnerships, and CRM—to maximize conversion and profitability. Optimize capital allocation, refine conversion funnels, and drive contribution profit growth through iterative experimentation and high-impact campaigns.
• Supply-Side Growth: Lead host acquisition and engagement initiatives, developing tailored city-level growth playbooks to expand supply and enhance the host lifecycle journey. Focus on increasing host lifetime value through targeted incentives, community-building efforts, and operational efficiencies.
• Two-Sided Marketplace Optimization: Balance competing priorities between demand and supply growth, ensuring capital allocation decisions prioritize platform health and long-term sustainability over short-term metrics. Align strategies to foster a thriving marketplace ecosystem where both guests and hosts benefit.
• Team Development and Mentorship: Build and lead a high-performing marketing team by setting clear objectives, fostering a culture of collaboration, and providing strategic guidance. Mentor team members to enhance their capabilities, ensuring accountability and alignment with business outcomes.
• Global and Stakeholder Collaboration: Partner effectively with global marketing leadership, regional teams, and cross-functional stakeholders—including creative studios, product, and supply teams—to ensure Turo Australia’s strategy remains agile, relevant, and aligned with global brand and product direction. Act as a bridge between local and global functions to drive shared priorities.
• Agency and Partnership Management: Oversee agency relationships and evaluate strategic partnerships to extend capabilities in creative, media, and data-driven marketing. Manage performance, budgets, and deliverables to ensure agencies contribute to growth objectives while maintaining cost efficiency.
• Financial and Compliance Leadership: Collaborate with FP&A and legal teams to model marketing spend scenarios, forecast return on ad spend (ROAS), and customer acquisition costs (CAC) to inform business projections. Set annual budgets, reconcile actuals against targets, and ensure all marketing initiatives comply with regulatory requirements for promotions, host incentives, and marketplace terms.

This role is ideal for a seasoned marketing professional who thrives in a fast-paced, results-driven environment. You will bring a blend of commercial acumen, strategic foresight, and operational excellence to elevate Turo Australia’s market position and drive sustainable growth. If you are passionate about shaping the future of shared mobility and leading a high-impact team, we invite you to be part of our journey.